I have four pieces of advice.

Pilot then scale
First, follow the timeless principle of pilot then scale. Take one course online rather than offer an entire degree online. Then take one degree online instead of taking half a dozen degrees online.

Start with unique programs
Second, build early successes by piloting with a unique program that has a chance for enrollment success. For instance, taking the MBA in Sustainability program online is far easier than competing in the ferocious MBA market.

Make them remarkable
Third, make your first online course remarkably strong and visually stunning. It will set the tone for others who will follow.

Bet on champions
Fourth, start your journey with a faculty champion who wants to make a mark.

Remember change is hard. You want to be smart, set the tone, and forge a path for others to follow.

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