For tuition-dependent colleges, enrolled students hold the key to their survival and prosperity. Student deposits are moments of truth for presidents and vice presidents of enrollment. Cash coffers are either replenished or not. Last minute surprises arising from unexpectedly low yields can cause a ton of angst. This is why successful colleges employ intentional strategies […]
There isn’t an algorithm for defining brand architecture in higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation.
Read about the thinking behind the association magazine website design including strategy, design, interactive technology, and integrated advertising that is powering the news, views and advocacy engine for Oncology Nursing Society.
Neuroscientists would disagree with Juliet’s famous words from William Shakespeare’s Romeo & Juliet. What’s in a name? that which we call a rose By any other name would smell as sweet Smell as sweet? yes. Perceived the same as a rose? Probably not. Brain scientists can prove with imaging techniques that different words evoke vastly […]
Three recurring themes that our clients have shared with us after 1-2 years of their website redesign are…
Organizations, like people, create their own destiny. Here are five forces I’ve come to understand about destiny in the lives of organizations.
I bet I can explain all the talk about the Internet of things (IoT) and the phrase “smarter planet” in a few short paragraphs. Thirty years ago, I co-oped at GE. Our goal was to improve the efficiency of a fluorescent lighting assembly line. We implemented a four-step process: Step 1: Install Sensors: we installed 200 […]
Why relaunch the online Carnegie Mellon responsive university magazine when it was relaunched just two years ago? Two reasons: big data & branding.
Recently a colleague asked me about the overarching tensions we hold as a Pittsburgh digital marketing company serving clients worldwide. After some reflection, I compiled a list of three that we instinctively hold: 1. Delivering on Business Strategy & Creative Outcomes. Our clients have described us as a hybrid firm, a cross between business smarts […]
I hope you enjoy these as much as we do at Elliance: Designed by Apple in California Productivity future vision by Microsoft https://www.youtube.com/watch?v=ozLaklIFWUI What inspires you?