Elliance is proud to launch the first responsive website for naturopathic medicine in North America for Southwest College for Naturopathic Medicine (SCNM). By outsmarting the competition and with its history of firsts, SCNM has once again proven that it is indeed the most innovative college for naturopathic medicine.

The entire process of launching the website took almost one year, the four months being spent on articulating their new brand position: “Simply Inspiring”. Our interviews with SCNM faculty, students and patients made us realize that SCNM is a storehouse of inspiring stories of patients being healed by craft-minded Nauturoapthic Doctors. We also met a wide array of alumni who were respectable leaders living lives as ND’s, as researchers for Neutrceuticals, as authors of ground breaking work in Naturopathic healing, and as members of integrative medicine practices.

The new website is the first expression of the new brand position and comprises of two parts. The first part is the website for the SCNM medical school at www.scnm.edu:

As you can see below, the website works beautifully on smartphones, tablets and desktops:

The second portion of the website is dedicated to the SCNM medical center, where the SCNM professors – all ND’s – practice their profession and take SCNM students on rounds to give them the opportunity to transition from students to practitioners.

Underpinning the school and its new website are the core principles of Naturopathic Medicine and the Naturopathic Therapeutic Order outlined below.

Six Principles of Naturopathic Medicine

1. First, Do No Harm

Every action leaves a footprint. Choose the path that does the least damage, because healing should never cost the system more than the problem itself.

2. The Healing Power of Nature

Nature knows how to repair itself if we stop getting in the way. Our job is to trust that wisdom and work with it, not dominate it.

3. Identify and Treat the Root Cause

Fixing surface problems is like patching a leaky tent, temporary and wasteful. Go to the source, solve what’s really broken, and you won’t have to keep coming back.

4. Treat the Whole Person

A human being, like an ecosystem, is interconnected. You can’t fix one part and ignore the others and expect things to thrive.

5. Doctor as Teacher

People do better when they understand what’s going on. Share the knowledge, teach the skills, and let folks take responsibility for their own health.

6. Prevention Beats Cure

The smartest move is avoiding the mess in the first place. Build habits, environments, and choices that keep you well, because prevention is always easier than the cure.

The Naturopathic Therapeutic Order

The Naturopathic Therapeutic Order outlines a stepwise approach to care that resolves symptoms by addressing their root causes with the least force necessary. Naturopathic physicians begin by removing lifestyle-related obstacles to health, then stimulate the body’s natural healing abilities, support weakened systems, and correct physical misalignments. Only when gentler methods are insufficient do they use natural symptom relief, followed by synthetic treatments or high-force interventions as a last resort, always aiming to restore long-term health rather than simply manage disease.

As part of the brand rollout, Elliance has also strengthened the SCNM recruiting presentations and is now working on relaunching the new SCNM viewbook. All the new marketing touch points are inspired by their new brand position. It truly is a beautiful thing. Stay tuned for further updates on this blog.

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