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Tag: Recruiting Graduate Students

4 Proven Strategies for Boosting Masters Program Enrollment

In serving over 100 colleges and universities in the paste 30 years, Elliance has identified 22 best practices for boosting enrollment in masters programs. Today, I’ll focus on 4 crucial strategies often overlooked by graduate enrollment and marketing teams. Write SEO/GEO Optimized Blog Posts Fresh content is the lifeblood of Google and Generative Engine (ChatGPT, […]

Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies

The world is changing fast, and higher education is no exception. In the past decade, masters degrees had become the new bachelors. With new headwinds, there are is a move away from doctorates towards masters programs. The market isn’t just inching toward master’s programs—it’s now surging. Professionals are doubling down on specialized skills, and universities […]

Strategies for Growing Graduate Student Enrollment – A Higher Education Marketing Agency Perspective

Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and significantly growing graduate student enrollment for more than 50 colleges and universities. Following are some of the most successful strategies that our university clients have activated to unleash enrollment growth in the past two decades: 1. Invest in branding. In […]

How to Grow Graduate Student Enrollment – A Higher Education Marketing Agency Perspective

Elliance, a higher education enrollment marketing agency, has increased and significantly grown graduate student enrollment for more than 50 colleges and universities. Founded on the principle of right-fit matchmaking, our recommended strategies revolve around four core beliefs. First, if they can’t find you, they can’t buy you. Second, if they do find you, you can’t […]

How to Recruit Graduate Students: A Playbook for Enrollment Success

To recruit graduate students and grow graduate enrollment successfully, universities must deploy a balance of marketing air-game and boots-on-the-ground game.

7 P’s of Launching New Academic Programs

The stakes are high when higher education institutions launch new academic programs. According to Burning Glass, a market research firm, the estimated cost of sustaining a new program over a four-year period is around $2M and only a third of them succeed. When launching new programs, college leaders are looking for recipes to ensure success […]

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Enrollment Marketing’s Four P’s of Successful Graduate and Adult Programs

What programs should one focus their enrollment marketing efforts on? The answer lies in the four P’s.

  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
  • 4 Proven Strategies for Boosting Masters Program Enrollment
  • Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies
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  • How infographics can supercharge your content marketing campaign
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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