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Tag: International Student Enrollment

How to Recruit International Students: A Playbook for Enrollment Success

With strained budgets, weakened endowments and the anticipated demographic cliff when college bound undergraduates will begin to shrink, colleges are eyeing international students from emerging economies. With over one million international students heading to the US in 2023, the race is on to attract the brightest and most financially well-off international students.  Our clients have […]

International Student Enrollment Trends

The Elliance team recently partnered with Manchester Business School’s Miami Center to market its unique global MBA program. Manchester Business School is a prestigious brand in the world of business education. Working with this global client has helped us appreciate some of the changing trends in the higher education world, including the enormous increase in […]

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Recruiting International Students with PPC

At Elliance, we believe that a mix of smart website structure and content, search engine optimization and pay per click (PPC) work can effectively grow the pool of international prospects.

Here are some areas to focus on when you consider a PPC campaign for recruiting international students.

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Recruiting International Students: 10 Website Features That Really Matter

Coming to the US as an international student is a big decision. It’s a decision that foreign students rarely make on their own; the decision typically involves parents, grandparents, extended families, teachers and school counselors. Instead of asking what website features should be built to facilitate this important decision, let’s try to answer the underlying […]

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Recruiting International Students with Creative Digital Strategies

Popular digital strategies for recruiting international students include multilingual websites, active participation in indigenous social media portals, and international SEO. Since everyone is talking about them, I decided to go on a hunt for some unusual ones. Here are a few interesting ones I uncovered: 1. International Scholarship Contests. We ran one to promote Carnegie […]

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Recruiting International Students with Social Media

Social media is increasingly important in creating brand awareness, generating inquiries and at improving yield (the percentage of accepted applicants who choose to signal their intention to enroll by paying a deposit). Recruiting international students from emerging economies is vastly different from recruiting students from US & Europe in four important ways. First, they are […]

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Recruiting International Students: Colleges Go Direct

The hunt for revenues continues for colleges. With strained budgets and weakened endowments, colleges are in perpetual hunt for sources of alternative revenues. For the last two decades, it was all about expanding their product lines by offering graduate programs, certificates, degree completion, corporate training, and online programs. Now, with drums of riches beating in […]

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Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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