Popular digital strategies for recruiting international students include multilingual websites, active participation in indigenous social media portals, and international SEO. Since everyone is talking about them, I decided to go on a hunt for some unusual ones. Here are a few interesting ones I uncovered:
1. International Scholarship Contests. We ran one to promote Carnegie Mellon’s entry in the middle east. Here is one from Sweden that is actively running
2. Promote your college via state consortia like StudyNewYork, StudyTexas.edu, etc.
3. Use Mobile Multilingual Virtual Tours. A company called YouVisit is producing these tours.
4. Use Skype to connect with international prospects.
Have you seen other interesting digital strategies lately?
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