Aha! :: Elliance Blog

cause marketing and the battle for meaning
Cause marketing and the battle for meaning.

Three examples of companies, their special cause marketing initiatives, and keyword phrases pivotal for winning their battles for meaning.

Elliance
Vaccine Confidence and the Battle for Meaning

This three-part blog series considers how companies and cause marketing can mature beyond nourishing brand loyalty and secure keyword phrases linked to bedrock principles.

Thinking of Marketing as an Ecosystem
Thinking of Marketing as an Ecosystem

Marketing, like ecology, is a complex ecosystem of reciprocal relationships thriving in a network of mutuality. Parts grow, interdependence begins and symbiotic relationships form. It adapts to each new season.

B2B Marketing Trends for 2023
B2B Marketing Trends for 2023

Ranked as one of the best B2B marketing agencies, we are frequently asked to share our thoughts about emerging marketing trends. We see three main forces impacting the B2B environment: First, Gen-Zers are entering the job market. In the past few years, there has been a generational shift from Boomers to Gen-Xers and Millennials. By […]

Higher Education Marketing Trends for 2023

The ground shifts again. Here are the top ten digital strategy trends that will shape higher education marketing in 2023.

The Ten Faces of Successful Marketing Leaders
The Ten Faces of Successful Marketing Leaders

Great marketers are a rare breed. They are shapeshifters who play these ten crucial roles and gracefully switch between them.

7P's of New Academic Program Launches
7 P’s of Launching New Academic Programs

The stakes are high when higher education institutions launch new academic programs. According to Burning Glass, a market research firm, the estimated cost of sustaining a new program over a four-year period is around $2M and only a third of them succeed. When launching new programs, college leaders are looking for recipes to ensure success […]

Success Failure Rates for New Academic Programs
Success and Failure Rates of New Academic Programs

Our findings are pretty sobering. Read the six ways to improve your success ratio for launching your next new degree programs.

Process for Launching a New Academic Program
Launching A New Academic Program – A Case Study

We share a case study of a university launching a new academic program that almost didn’t make it. And how we turned it around and made it a runaway success.

Elliance
7 Habits of Highly Successful Marketers

As an agency that has served more than 250 corporate, higher education and non-profit brands, here is what we have concluded: successful brands invest in cultivating and nurturing these seven powerful habits with fierce intentionality: 1. Keyword Habit: The SEO Keyword Lexicon includes a variety of keywords that prospective buyers will use on Google to search […]