Aha! :: Elliance Blog

B2B Marketing Trends for 2023
B2B Marketing Trends for 2023

Ranked as one of the best B2B marketing agencies, we are frequently asked to share our thoughts about emerging marketing trends. We see three main forces impacting the B2B environment: First, Gen-Zers are entering the job market. In the past few years, there has been a generational shift from Boomers to Gen-Xers and Millennials. By […]

Higher Education Marketing Trends for 2023

The ground shifts again. Here are the top ten digital strategy trends that will shape higher education marketing in 2023.

The Ten Faces of Successful Marketing Leaders
The Ten Faces of Successful Marketing Leaders

Great marketers are a rare breed. They are shapeshifters who play these ten crucial roles and gracefully switch between them.

7P's of New Academic Program Launches
7 P’s of Launching New Academic Programs

The stakes are high when higher education institutions launch new academic programs. According to Burning Glass, a market research firm, the estimated cost of sustaining a new program over a four-year period is around $2M and only a third of them succeed. When launching new programs, college leaders are looking for recipes to ensure success […]

Success Failure Rates for New Academic Programs
Success and Failure Rates of New Academic Programs

Our findings are pretty sobering. Read the six ways to improve your success ratio for launching your next new degree programs.

Process for Launching a New Academic Program
Launching A New Academic Program – A Case Study

We share a case study of a university launching a new academic program that almost didn’t make it. And how we turned it around and made it a runaway success.

Elliance
7 Habits of Highly Successful Marketers

As an agency that has served more than 250 corporate, higher education and non-profit brands, here is what we have concluded: successful brands invest in cultivating and nurturing these seven powerful habits with fierce intentionality: 1. Keyword Habit: The SEO Keyword Lexicon includes a variety of keywords that prospective buyers will use on Google to search […]

Three Rs of Prosperity
A New College President’s Guide to the 3R’s of Prosperity

Welcome to your new adventure. Get ready to pursue the 3 R’s of prosperity: Revenue, Reputation and Rankings. These three currents flow under the sixteen best practices for managing and running a successful college.

College and University Content Ecosystem
College and University Content Ecosystem

Great content is the lifeblood of successful college brands. Use the anatomy of a content ecosystem to create a memorable college or a university brand.

Elliance
Characteristics of Alumni, Major Donors, Corporations and Foundations Likely to Donate Funds to Capital and Comprehensive Campaigns

This post was informed by our agency experience with clients and partially inspired by my reading of Jim Langley of Langley Innovations’ books on fundraising. It’s naive to think that everyone associated with the college is a prospective donor. It’s equally naive to expect that alumni who show up at glitzy events or receive slick […]