Aha! :: Elliance Blog

Can ChatGPT help under-staffed and under-resourced marketing teams become more productive? We analyze each marketing function and rated its performance.

This guide was written to help under-resourced, small to medium colleges and universities who can’t compete in the marketing arms race and yet need to out-wit and out-smart the deep-pocketed Goliaths. We call them small giants. As one of the leading higher education marketing agencies, we learned the strategies and tactics presented here from serving […]

Three examples of companies, their special cause marketing initiatives, and keyword phrases pivotal for winning their battles for meaning.

This three-part blog series considers how companies and cause marketing can mature beyond nourishing brand loyalty and secure keyword phrases linked to bedrock principles.

Marketing, like ecology, is a complex ecosystem of reciprocal relationships thriving in a network of mutuality. Parts grow, interdependence begins and symbiotic relationships form. It adapts to each new season.

Ranked as one of the best B2B marketing agencies, we are frequently asked to share our thoughts about emerging marketing trends. We see three main forces impacting the B2B environment: First, Gen-Zers are entering the job market. In the past few years, there has been a generational shift from Boomers to Gen-Xers and Millennials. By […]

The ground shifts again. Here are the top ten digital strategy trends that will shape higher education marketing in 2023.

Great marketers are a rare breed. They are shapeshifters who play these ten crucial roles and gracefully switch between them.

The stakes are high when higher education institutions launch new academic programs. According to Burning Glass, a market research firm, the estimated cost of sustaining a new program over a four-year period is around $2M and only a third of them succeed. When launching new programs, college leaders are looking for recipes to ensure success […]

Our findings are pretty sobering. Read the six ways to improve your success ratio for launching your next new degree programs.