In working with over 100 colleges in the last 25 years, we have learned that website projects are a means for transforming an organization — Power structures are realigned, organizations are energized, inflection points are created, organizational trajectories changed, and destiny becomes more attainable.
As part of a recent web design project for Highmark Insurance company we baked in SEO thinking into the structure, experience and content of the website.
The web is full of designs and patterns, both good and bad, new and old. At times it all starts to blur together and the sites start resembling one another. Periodically I like to see what else is out there, to see what interesting ideas have yet to become the web trend of the month. […]
In numerous cases, we as marketers ask those we are marketing to become the voice of the company or institution they represent. Their stories give meaning in a deeply personal way. And, in many cases, we ask those that give voice to the story to be photographed to represent their story. Nine times out of […]
A few weeks ago, Elliance launched HM Insurance Group’s new website, and as we always do, we delivered a lot more than an insurance company website design.
Krystal Duke walks a fine line between utility and innovation in website design, creating something new that’s never been done before that users will understand.
Take a look at a new digital magazine design created by Elliance, and learn more about their content classification process.
Read about the thinking behind the association magazine website design including strategy, design, interactive technology, and integrated advertising that is powering the news, views and advocacy engine for Oncology Nursing Society.
In December of 2016, Slate.com started testing a new article site design. One of their designers Jason Santa Maria tweeted their test page, along with a blog post introducing the new design approach. The new layout was sleek and simple, but I was personally drawn towards the articles hero image and title. The hero section […]
Three recurring themes that our clients have shared with us after 1-2 years of their website redesign are…