Point-of-View appeared in University Business on 2/1/2011. For-profit colleges have been under congressional scrutiny because they appear to be underperforming in enrollment, academic quality, and college loan repayment. I lead a company at the forefront of marketing traditional colleges, and our team believes that—regardless of the outcome of these investigations—traditional colleges and universities can learn […]
Category: Higher Education Marketing
A new addition to ‘University Business’ magazine article titled ‘College Search Gone Bad’ outlining the top 10 search marketing mistakes made by colleges and universities.