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Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology—where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death, and we will bury them with their own confusion. We shall prevail! Anyone who remembers watching the Super Bowl 29 years ago this week may recognize that speech from the now iconic “1984” TV spot that introduced the Apple Macintosh personal computer. Apple officially aired the original commercial just once, during the third quarter of Super Bowl XVIII, about the time that Los Angeles Raiders running back Marcus Allen broke the hearts of every Washington Redskins fan with a 74-yard-long touchdown run. Apple and its agency, Chiat/Day, created … Continue reading
Posted in: Abraham Lincoln, Apple, Brand Voice, Branding, Christian College Marketing, Higher Ed Marketing, Higher Education Branding, Storytelling
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