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Thoughts from skozelnik

Find Meaning in Your Social Media Analytics

Find Meaning in Your Social Media Analytics

“My Goodness, Look At How Your Social Media Has Grown!”

The times are sure changing. Social media giants like Facebook and Twitter have taken their products to a whole new level of social.

The Politics of Design or Seeing Red

Seeing Red – What Design and Branding Experts Think of That Red Hat

Tune up Your Twitter for a Successful Social Media Marketing Campaign

Tune up Your Twitter for a Successful Social Media Marketing Campaign

Elliance

Welcome Back to Higher Education… Marketing

It’s called Back to School, Welcome Week and New Student Orientation and it is a fall ritual at most higher education institutions.  These fun-filled social events are an annual right for returning students and an initiation of sorts for incoming freshmen. College events like Back to School Week are ingrained in the campus experience and […]

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Is Your Digital Marketing Manufacturing The Right Results?

It used to be that a face-to-face meeting and a classic hand shake was all it took to seal the deal. Nowadays, manufacturing marketers realize that it takes a bit more to land a lucrative contract and is why digital is playing such a large part in manufacturing marketing strategy. According to The Content Marketing […]

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Sports and Politics = Rocket Fuel for Higher Education Enrollment

Sports and politics are ultimate flashpoint topics that will ignite any conversation hotter than combustible rocket fuel.  So how does this apply to the higher education conversation? Check out the latest buzz on how college sports and national politics are helping to ignite enrollment numbers at New Jersey’s Monmouth University. Basketball Cinderella Story Captures National […]

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The Social Media Digital Supermarket

Does anyone feel that the current crop of social media apps and tools resembles the produce section at your local supermarket? There are so many social media channels to choose from and just like fruit and vegetables, you need to choose the right ones for a delicious dish. Core social media platforms Facebook, Twitter and […]

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Don’t Scrooge on the Digital Cheer this Holiday Season

With the holiday rush upon us and a new year quickly approaching, taking a moment to reflect on past victories and envisioning future endeavors is a welcome pause. Changing behavior, enacting new ideas and nurturing relationships should be at the forefront of all businesses this holiday season and into the new year. In fact, it […]

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Score with College Football Tradition in Higher Education Enrollment Marketing Strategy

Autumn is right around the corner, which means another exciting college football season is not far from kick-off.  For many colleges, football is an integral part of the campus experience and with rabid student fan bases and celebrated traditions, it should be highly considered in higher education enrollment marketing strategy. More and more schools are fielding inaugural football teams […]

  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
  • 4 Proven Strategies for Boosting Masters Program Enrollment
  • Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies
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  • How infographics can supercharge your content marketing campaign
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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