In serving more than one hundred manufacturers in our thirty year history, our agency has developed a repertoire of best practices in manufacturing marketing. To commemorate the manufacturing month, we’re sharing them with you: 1. Invest in Branding: The best manufacturers distinguish themselves and liberate profits by building powerful brands, becoming thought leaders and aligning themselves […]
In serving more than one hundred manufacturers in our thirty year history, we have helped our clients overcome the following eight business challenges they were consistently facing. Fortify Brand Reputation In the sea of sameness, brands win. Branding allows manufacturers to charge a premium and for financial markets to value them higher. Manufacturing marketing agencies […]
Reducing the frequency of a printed alumni magazine is a controversial idea. Generations of alumni will react to this change differently. However, as Yogi Berra said, “if you see a fork in the road, take it.” Benefits and Costs of Print Alumni Magazine Great alumni flagship magazines are beautiful, comfortable and great coffee table pieces. […]
With strained budgets, weakened endowments and the anticipated demographic cliff when college bound undergraduates will begin to shrink, colleges are eyeing international students from emerging economies. With over one million international students heading to the US in 2023, the race is on to attract the brightest and most financially well-off international students. Our clients have […]
To recruit graduate students and grow graduate enrollment successfully, universities must deploy a balance of marketing air-game and boots-on-the-ground game.
Welcome to your new adventure as the board of trustee of a college. Get ready to play your role by focusing on the 3 W’s of stewardship: Wisdom, Wealth and Work.
The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. I hope you find these laws beneficial.
As a leading higher education branding agency, Elliance uses these 7 mindsets, understands these 6 trends, and listens to these 10 brand ambassadors to discover brand essence.
Colleges and universities can deploy these 9 Higher education SEO agency strategies to grow undergraduate, graduate, online, adult and international enrollment.
The era of traditional high cost, high-volume and low-performance student search services is over. A new system has emerged. It demands an alignment between Academics, Admissions, Advancement and Marketing.