Great content is the lifeblood of successful brands. Most colleges work tirelessly to produce content, but few understand the steps to make it “productive” in service of realizing broader strategic enrollment, reputation, and advancement goals. Higher Education Content Marketing Strategy is founded on eight pillars. Vision & Goals Audiences Purpose Content Ecosystem Types of Content […]
This playbook, born out of 30 years of experience helping college and university enrollment officers, is designed to Increase and grow transfer student recruitment.
Reimagining the brand for colleges, universities and higher education institutions starts with teasing out the brand essence from the stories of the faculty, students, alumni and community you serve. Brand essence is often distilled down to a brand line or a tagline. Here is a sampling of few we’ve completed for some great clients. William […]
Three distinct eras mark the evolution of alumni magazines. Initially, they were printed and distributed to all living alumni and friends, but concerns over climate change and shifting alumni habits have led even the most prestigious brands to discontinue this practice. The second era saw the rise of digital magazines shared through platforms like ISSUU […]
Higher education institutions occasionally turn to Elliance to revitalize their identity. Motivations vary: some want to shed an old skin and put on a new one, while others aim to sharpen their focus and distance themselves from their competitors; some simply seek to modernize their image to align with evolving market trends, and a few […]
With mass adoption of smartphones and social media, traditional public relations, or PR 1.0, has evolved into PR 2.0. The traditional rules of PR for building reputation in key areas and conveying values have fallen to the way side, and a new paradigm has emerged. Instead of relying on media relations contacts as gatekeepers for […]
Brand anthem videos are powerful marketing tools that distill the argument for a college brand’s essence, and reason for being in a concise and impactful manner. They often serve as the centerpiece of a college or university’s branding, enrollment and fundraising campaigns. Once produced, we use them across various marketing channels including websites, social media […]
Colleges and universities are akin to a small town and serve a vast plurality of people. A college website, being its digital soul, serves a multitude of functions for its many audiences: prospective students, current students, parents, alumni, faculty & staff, donors, employers, research partners, foundations, media, financial institutions, and nearby communities at large. In […]
Olds College of Agriculture & Technology sits in the center of Alberta, at the northern edge of North America’s Wheat Belt, a vast swath of the Great Plains. The school’s Smart Agriculture Ecosystem — with labs, 3,600 acre Smart Farm and researchers — plays an outsized role in advancing a range of digital agriculture innovations […]
Website projects are huge undertakings. What ultimately matters is not the effort you put into them but the return-on-investment you derive from it. Making a business case for investing in a comprehensive website redesign to bottom-line-driven, quant-minded manufacturers requires hard-nosed, disciplined thinking. Remember that what you invest in a new website design will determine the […]