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With strained budgets, weakened endowments and the anticipated demographic cliff the college bound undergraduates are beginning to shrink. Colleges are developing strategies for winning an outsized share of a shrinking undergraduate market. Our higher education marketing and enrollment clients have started asking us to prepare a playbook for successfully recruiting and growing undergraduate student enrollment. In increasing enrollment for undergraduate programs for the past 25 years for numerous colleges and universities, we have learned two things: First, students can’t buy your programs or buy-into your university unless they can find you; Second, you can’t bore students into enrolling in your university. To succeed, universities must invest in first impressions, and deploy a unique balance of the marketing air-game, boots-on-the-ground game and follow-up contact strategies. ASSESS THE SITUATION Appraise the college’s situation by immersing yourself in the college data and touch points: Asses your brand. Are you a local brand, regional brand, state brand, super-regional brand or a national brand. Your … Continue reading
Posted in: college enrollment marketing, Enrollment Management, Recruiting undergraduate students, Undergraduate student recruitment
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In the past 30 years, Elliance has deployed SEO strategies for more than 100 colleges, universities and higher education institutions in service of growing their enrollment, endowment and reputation. Why have we insisted on recommending SEO to our higher education marketing clients? For two reasons. First, because Google/Bing page 1 is destiny. Trusted page one organic rankings and high visibility for your social media content equate to owning the world’s hottest real estate. 90% of users never go beyond page 1 of search results. Organic rankings (i.e. the top 10 natural search results) are clicked 9-folds more, trusted more, and convert three-folds better than paid ads. Second, being found on page 1 is the best means for finding, getting, keeping and growing right-fit students, faculty, and staff as well as nurturing relationships with alumni, foundations corporate partners and media. We recommend our clients begin the SEO journey by crafting an intentional plan powered by a Keyword Lexicon that contains clusters … Continue reading
In the past 30 years, Elliance has deployed SEO strategies for more than 100 manufacturers and industrial companies in service of growing their leads, sales and capacity utilization. Why have we insisted on recommending SEO to our clients? For two reasons. First, because Google/Bing page 1 is destiny. Trusted page one organic rankings and high visibility for your social media content equate to owning the world’s hottest real estate. 93% of industrial buying begins with on online searches. 90% of users never go beyond page 1 of search results. Organic rankings (i.e. the top 10 natural search results) are clicked 9-folds more, trusted more, and convert three-folds better than paid ads. Second, being found on page one is the best means for finding, getting, keeping and growing customers and talent. We recommend our clients begin the SEO journey by crafting an intentional plan powered by a Keyword Lexicon that contains clusters of keywords and phrases spanning products and services, brand … Continue reading
The surest way for manufacturers and industrial companies to grow their share of voice and market is by improving their search engine (SEO) rankings and visibility.
If you are a manufacturer and looking for an SEO agency near you, look no further. We’ve assembled world class talent which serves clients nationwide and worldwide.
Elliance, as a leading manufacturing agency, deploys the art and science of running a SEM, paid advertising, PPC and display campaign for manufacturers and industrial companies.
As a top SEO agency for colleges, universities and higher education institutions, we begin their SEO journey by conducting a 12-point SEO audit to assess their websites.
SEO basics are written to help the marketers at manufacturing and industrial companies with modest marketing budgets to leverage SEO to out-smart and out-compete the deep pocketed Goliath manufacturers without outspending them.
Posted in: seo agency for manufacturing
This SEO basics guide was written to help under-resourced, small to medium colleges, universities and higher education institutions who can’t compete in the marketing arms race and yet need to out-wit and out-smart the deep-pocketed Goliaths.
As one of the leading manufacturing website design and experience design agencies, Elliance has been delivering prosperity with websites for regional, national and global manufacturers for the past 30 years.