Ideas, insights and inspirations.

The path to global marketing success is fraught with peril. There are hundreds of potential pitfalls…and a few right paths. The Internet has lowered the cost of entering new global markets. However, unlocking global demand requires a new global mindset, … Continue reading

Posted in:

Alumni giving rates have dropped by more than 50% in the last twenty years, while mega-gifts continue to expand. These trends begin to make sense when you see the chart below of some recent societal changes. These micro-trends are reducing … Continue reading

Posted in:

Thought leaders are created through persistent leaning into critical issues with a distinct point of view and expertise. Here are our guidelines for positioning yourself as a thought leader using blogging and social media: Goals Build reputation of your institution … Continue reading

What was once considered high-priced influence — to change customer buying habits, or impact voter behavior — is now within reach of anyone with a smart phone and a few hundred dollars. I see this commoditization from multiple angles — … Continue reading

Posted in:

User experience design handles the strategic, narrative and structural design of digital experiences in service of persuasion, conversion and delight. There is a science and art of user experience design for marketing websites. Here is the list of best practices … Continue reading

Posted in: ,

Enrollment managers at colleges and universities are running a machine. Whether it has a soul or not depends on the mindset they bring to their jobs. The most admired enrollment managers are running a humanized enrollment system. In serving more … Continue reading

Posted in: , ,

Every year, a silent, high-stakes dance takes place in all the 4,000+ colleges and universities in the US. To meet their enrollment targets, the colleges look for the best-possible group of students who will apply, and then accept the offers … Continue reading

Posted in:

In redesigning websites for 25 years, we have come to realize that a website is a machine for liberating prosperity and realizing institutional destiny. However making a business case for to ROI-minded, quant-driven business leaders (such as chief operating officers … Continue reading

Posted in:

The Americans with Disabilities Act of 1990/2008 (ADA) and the Rehabilitation Act of 1973 require colleges and universities to provide individuals with disabilities equal access to programs, services and activities. This extends well beyond making sidewalks, entryways and classrooms accessible. … Continue reading

Posted in: ,

In working with over 100 colleges in the last 25 years, we have learned that website projects are a catalyst for transforming a college — power structures are realigned, the organization is energized, a new inflection point is created, and … Continue reading

Posted in: ,