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Thursday, June 11th, 2020 at 9:50am
Elliance's latest client #Website just launched. Check it out here: https://t.co/Luwg1sxqbu #WebsiteDesign #websitedevelopment https://t.co/ovJ7KbVMAh
Thursday, January 31st, 2019 at 10:31am
One of the many reasons websites need to be designed for mobile first. https://t.co/bY8fuRPGE8
Thursday, January 31st, 2019 at 9:40am
#Contentmarketing keeps evolving, this blog post explains the newest trend; high-fidelity content marketing
https://t.co/KALh5zYp5v
Thursday, January 31st, 2019 at 9:11am
Proud to share this great story from one of our clients. https://t.co/sBZmkqk2c8
Tuesday, May 15th, 2018 at 7:59am
Thrilled to be presenting a case study tomorrow on #CascadeCMS. You can still register, hope you can join us. https://t.co/pxGB3MuATt
Until recently, the battle for consumer attention on digital devices and platforms was led by Google, Bing, Facebook, Instagram, LinkedIn and Twitter – and to a lesser extent by Pinterest and Snapchat. The entry of Amazon dramatically changes the dynamic … Continue reading
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After two decades of brushing aside concern for how digital would disrupt higher education, college presidents recognize that the wolf may be arriving in the form of large, gold-plated public universities investing hundreds of millions to capture a winner’s share … Continue reading
Posted in: online education
Admission numbers are trickling in. Highly selective and less selective colleges are both missing their enrollment targets. We believe that enrollment VPs and college presidents ought to be examining their shared, but ineffective habits, instead of blaming the usual suspects: … Continue reading
Achieving Google page 1 rankings is the road to prosperity for brands. Since 90% of the users never go beyond page 1 of Google search results, and Google now commands close to 90% of global searches, getting on page 1 … Continue reading
Posted in: voice search, voice SEO
Great marketing campaigns are powered by a brand-inspired strategy followed by the creation of high-fidelity content. The attention-grabbing content is presented to right-fit prospects using micro-targeting by placing it in the right channels at the right time. Campaign teams measure … Continue reading
Posted in: integrated marketing campaigns
Not a week goes by that we don’t see the news of a college closing, merging or downsizing. Unfavorable demographics and remote locations are purported to be the primary reasons for their troubles. We disagree. Having served numerous colleges over … Continue reading
Posted in: college turnaround strategy
I have read dozens of reports on Gen-Z (born between 1996 and 2010) including those from Pew, HubSpot, SHRM, and other credible sources. But watching my own three teens and dozens of their friends has given me a nuanced understanding … Continue reading
If the 20th century was the century of specialization, then the 21st century is becoming the century of integrative thinking. In the twentieth century, colleges and universities offered choices of majoring in professional, STEM or liberal arts disciplines. In the … Continue reading
Posted in: liberal arts, Liberal Arts Degree
Although the future of work has become increasingly technical and vocational, the future of innovation and leadership remains solidly in the hands of people who majored or minored in liberal arts and humanities. There is a good reason for this … Continue reading
Posted in: liberal arts, Liberal Arts Degree
The primary goal of digital content marketing is to earn attention and grow brand reputation by providing valuable content – that informs, persuades, engages and delights prospects and customers. However, delivering on this goal has turned into an all-out arms … Continue reading