Ideas, insights and inspirations.

Thought leaders are created through persistent leaning into critical issues with a distinct point of view and expertise. Here are our guidelines for positioning yourself as a thought leader using blogging and social media: Goals Build reputation of your institution … Continue reading

What was once considered high-priced influence — to change customer buying habits, or impact voter behavior — is now within reach of anyone with a smart phone and a few hundred dollars. I see this commoditization from multiple angles — … Continue reading

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User experience design handles the strategic, narrative and structural design of digital experiences in service of persuasion, conversion and delight. There is a science and art of user experience design for marketing websites. Here is the list of best practices … Continue reading

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Enrollment managers at colleges and universities are running a machine. Whether it has a soul or not depends on the mindset they bring to their jobs. The most admired enrollment managers are running a humanized enrollment system. In serving more … Continue reading

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Every year, a silent, high-stakes dance takes place in all the 4,000+ colleges and universities in the US. To meet their enrollment targets, the colleges look for the best-possible group of students who will apply, and then accept the offers … Continue reading

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In redesigning websites for 25 years, we have come to realize that a website is a machine for liberating prosperity and realizing institutional destiny. However making a business case for to ROI-minded, quant-driven business leaders (such as chief operating officers … Continue reading

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The Americans with Disabilities Act of 1990/2008 (ADA) and the Rehabilitation Act of 1973 require colleges and universities to provide individuals with disabilities equal access to programs, services and activities. This extends well beyond making sidewalks, entryways and classrooms accessible. … Continue reading

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In working with over 100 colleges in the last 25 years, we have learned that website projects are a catalyst for transforming a college — power structures are realigned, the organization is energized, a new inflection point is created, and … Continue reading

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After serving 100 colleges over 25 years, we have learned that the college and university brands that have become schools of consequence embody these best practices: 1. Set a far horizon. It’s about a quiet, steady and ongoing care and … Continue reading

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As a leading enrollment marketing services agency in the country, clients have often asked us to share our best practices. Here they are: 1. Start with Strategy: We prioritize and always lead with strengths. We don’t try to be democratic. … Continue reading

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