In the pre-digital world, marketing was the the art of conveying big ideas with small words, moving hearts and winning minds. In our digital world, marketing is both the art of persuading people and influencing bots so brands can show up on Google page one and become visible on AI engines like ChatGPT, Perplexity and Gemini […]
Every trade college tells a story of transformation: a student walks in uncertain, and walks out with a skill, a trade, a future. A website should capture that story with clarity and simplicity. For us, it’s not about decoration; it’s about creating a place where the values of craft, grit, and opportunity are made visible […]
Higher-education associations and councils often turn to Elliance to create a new logo or refresh their brand identity. Motivations vary: some want to shed an outdated image and embrace a more modern presence, others aim to clarify their evolved mission, while some seek to expand their reach to new members or stakeholders. A strong brand […]
The third in a three-part series on how to bring a higher ed institution’s story to life by capturing its people — undergraduate students, graduate students and faculty — in timeless photographs. Faculty and professors are at the heart of a college brand. Elliance conducts photoshoots to reflect the essence of the brand using a […]
WordPress and Cascade are both content management systems (CMS) that power higher education, government and institutional websites. As an agency we have been using both platforms for more than a decade and have built dozens of websites with each CMS. This is a quick primer on when to choose one over the other. But first […]
Strategy is an art. It’s hard stuff. You need to start somewhere. Here are ten AI prompts that can help you start the process. What I found was that responses were decent for factual data interrogation, but poor for questions that require judgment and creativity. Factual/Analysis Questions Where AI Performs Well The Selectivity Question How […]
Over 30 years of partnering with leading STEM institutions, we’ve seen firsthand which strategies drive enrollment—and which fall short. What follows reflects what we’ve learned works in practice, not just in theory. Play to win with a strategic plan To realize prosperity, a college must play to win more of right-fit students and partners. Understand […]
The art and science of higher education SEO/AIO marketing begins with understanding what prospective students, faculty, staff, partners and funders truly seek—not just keywords, but clarity, purpose, and an ambitious path forward. The science is precision: using data to anticipate intent, select right keywords, structure content, and harmoniously marry code and content. The art aligns […]
Managing money is one of the biggest stressors facing college students today — yet most financial education feels outdated, overwhelming, or just plain boring. University of Pittsburgh (Pitt) Office of Admissions & Financial Aid had launched a new Financial Wellness Program to provide financial education to empower college students with the knowledge and tools needed […]
In serving over 100 colleges and universities in the paste 30 years, Elliance has identified 22 best practices for boosting enrollment in masters programs. Today, I’ll focus on 4 crucial strategies often overlooked by graduate enrollment and marketing teams. Write SEO/GEO Optimized Blog Posts Fresh content is the lifeblood of Google and Generative Engine (ChatGPT, […]