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Thoughts from Abu Noaman

Elliance

Online, are you a mouse or an elephant?

Not long ago, we were doing a search engine marketing project for Walmart. They were wondering why Amazon shows up above them in almost all the product categories, even though they are bigger than Amazon. I explained how the rules of physical world don’t apply online. In the physical world, Walmart is an elephant and […]

Elliance

Reliable Brilliance

We expect reliable brilliance from professionals who serve us, and those we hire. If you ask most people if they deliver reliable brilliance, 90% will say “yes”. Yet, it is quite rare. In reality, mediocrity rules, good enough pervades, dropped balls are the norm. Every day I observe people’s daily lives and find that there […]

Elliance

The Age of Design Thinking and Visual Thinking is here.

Perhaps this is already old news, but I see sign all around us that we have now entered the age of visual thinking. Here are a few signs: Infographics are everywhere now Target, with its focus on affordable yet well designed objects, keeps expanding Cultural institutions such as museums, botanical gardens, aquariums are now all […]

Elliance

Donut Marketing

The fusion of Web 1.0 and Web 2.0 is creating a new Donut Marketing (TM) paradigm, which combines content you create on your website with content others have created on social media channels. Read details.

Elliance

The Emergence of the Unlikely

My life story, and that of my adopted hometown, reflect a new world order in which answers to problems can come from anywhere and anyone.

Why the HeyG20 Morse Code Art Project Was Prematurely Shutdown?

If you read this note, you will understand why Elliance hesitated in disclosing the real story behind this drama.

HeyG20 Morse Code project halted prematurely

Regretfully, we had to prematurely stop our HeyG20 Morse Code Art Project. Stay tuned to find out why. The answer may surprise you.

Elliance

Wall Street Journal picks up our HeyG20 Morse Code light show installation project.

Read story

G-20 transforms Pittsburgh into a ghost town

No one in sight. No dignitaries, no protestors, no people, no nada.

G-20 Morse Code Project is Live!

Send your tweets to @heyG20 if you want the G-20 delegates to see them in visual morse code format

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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