Colleges and universities are rebranding themselves at an increasing rate. Here are a five common reasons for a brand makeover: 1. “We need to reach new frontiers.” We want to widen the nexus, expand our reach, grab new markets, seek new revenue streams. 2. “The world has changed and we are still relevant.” The world […]
At the last AMA Higher Education Marketing conference, President Mark Putnam of Central College, profoundly claimed that he could know the health of any college by looking at just two metrics: yield and retention rate. This led me to a hunt for other metrics that college presidents consider indispensable. Here is what I have found […]
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One of the main values we add to our clients is to help them make sense of multitude of marketing strategies and dizzying channel options. Here is one framework to view all your marketing strategies: 1. Know Thyself It was Shakespeare who said “To thine own self be true”. All higher education marketing strategies begin […]
Gods smile on colleges and universities that pursue and achieve top organic rankings on Google, Yahoo and Bing. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines. e.g. 1. Prospective Students find the college, inquire, show up at open houses, apply and enroll. 2. Prospective Parents find the college […]
It’s time for colleges and universities to engage in higher education SEO to reclaim their rightful claims to keywords from lead aggregators, content farms, ranking agencies and others.
When choices proliferate, branding ascends. The Internet has created a truly global marketplace. More national competitors and more international competition from Europe, India, China and Brazil are acting as a forcing function for the adoption of branding by B2B Manufacturers. When it comes to branding, the only way to see the world is through the […]
Scarcity and fear are perhaps the greatest motivators for change. Most manufacturers, like other organizations, change their behaviors drastically only when facing the prospects of recession. Every recession has motivated manufacturers to adopt new marketing tactics. Even though search engines have been in play for over a decade and have been adopted by fast moving […]
Manufacturers are adopting SEO in large numbers. Recall that SEO is the art and science of getting your website ranked on Google, Yahoo and Bing for the keywords that matter to you the most. Since it accounts for almost half of our business, we are in a good position to share the top 10 reasons […]