I sense that the 21st century will be the century of generative thinking. Internet, search, social media, and mobile communications are opening up conversations that were simply hard to coordinate and imagine just 30 years ago. Now, we are truly operating at the speed of thought. Though our schools and colleges could be teaching this, […]
After disciplines were divided into smaller components, we have reached a turning point. New integrated disciplines and new paradigms of thinking are emerging. This-AND-That paradigm is replacing the This-OR-That thinking. A few data points to consider: The zeitgeist: In 2010, Parker Palmer and Arthur Zajonc make a case to re-envision education to integrate mind, heart […]
You don’t have to take my word for it. Google Insights shows the trend for the keyword “Infographics”. Vox populi.
Savvy higher ed leaders realize they need to add search engine marketing (SEM) to their overall marketing plans. But several common mistakes can hinder efforts.
Point-of-View appeared in University Business on 2/1/2011. For-profit colleges have been under congressional scrutiny because they appear to be underperforming in enrollment, academic quality, and college loan repayment. I lead a company at the forefront of marketing traditional colleges, and our team believes that—regardless of the outcome of these investigations—traditional colleges and universities can learn […]
Created using Processing Language. Enjoy!
I recently read this wonderful book titled The Craftsman by Richard Sennett. Here are few gems of wisdom I extracted from it. Craftsmanship names an enduring, basic human impulse, the desire to do a job well for it’s own sake. Skills that mature and pride in one’s work lies as the heart of craftsmanship as […]
Recent discussions with VP’s of marketing reveal an interesting transition underway. Most of them are comfortable with visibility (brand) metrics, a legacy from the billboard and banner days, yet they aspire to live in the emerging world of conversion (transactional) metrics. The problem is that tools for conversion metrics haven’t really matured. At Elliance we […]
In the recently released book titled “Audience, Relevance, and Search”, three Elliance SEO explanation graphics are featured to illustrate “Step-by-Step Keyword Research”.
Not long ago, we were doing a search engine marketing project for Walmart. They were wondering why Amazon shows up above them in almost all the product categories, even though they are bigger than Amazon. I explained how the rules of physical world don’t apply online. In the physical world, Walmart is an elephant and […]