Academic program pages are among a university’s most important enrollment assets. Yet many institutions treat them like digital brochures: a basic description, a list of courses, a faculty directory and an Apply Now button. That’s not enough. When program pages fail to attract, persuade and convert prospective students, universities often compensate by spending more on […]
High school counselors are some of the most important people in the college world, but they often don’t get enough credit. Every day, they help students and their families deal with confusing applications, scary deadlines, and big questions about money. When counselors trust a specific college, they become a bridge that helps students find their […]
In higher education, a false dichotomy has existed between brand marketing and demand marketing. We strongly believe they need to be deployed in tandem. First a basic primer on brand and demand marketing. Brand Marketing Brand marketing builds long-term reputation, awareness and emotional connection to build affinity for the brand with future students, parents and […]
First year enrollment in law schools has declined in the past decade dramatically. There are signs of slight rebound, but the arms race to recruit fewer law students is ongoing. Compounding this is the trend that one third of law applicants are opting out of candidate referral service. What must law schools do to compete […]
In today’s world, the college application is the new inquiry. Enrollment managers can’t expect admitted students to accept their offers and simply show up. They must continue to romance them until they show up on campus. Admitted student microsites represent just one of the tactics to guide students in this direction. Listed below are best […]
Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and growing enrollment for more than 100 colleges and universities. Founded on the principle of right-fit matchmaking, our recommended strategies revolve around six core beliefs. First, if they can’t find you, they can’t enroll in your college. Second, if they do […]
Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and significantly growing graduate student enrollment for more than 50 colleges and universities. Following are some of the most successful strategies that our university clients have activated to unleash enrollment growth in the past two decades: 1. Invest in branding. In […]
To combat shrinkage in college-bound high school students, higher education enrollment marketing professionals are developing strategies for winning an outsized share of the online, adult, graduate and international student markets. In other blog posts, I’ve shared our playbooks for increasing and significantly growing adult, graduate and international students enrollment. In this blog post, I’ll address strategies for recruiting online students. […]
With strained budgets, weakened endowments and the anticipated demographic cliff when college bound undergraduates will begin to shrink, colleges are eyeing international students from emerging economies. With over one million international students heading to the US in 2023, the race is on to attract the brightest and most financially well-off international students. Our clients have […]
To recruit graduate students and grow graduate enrollment successfully, universities must deploy a balance of marketing air-game and boots-on-the-ground game.