The golden age of print magazines long ago expired (Time once reached 20 million readers a week at peak circulation). Still, writers, editors and photographers charged with producing a college or university magazine juggle the same risk/reward choices as their predecessors when it comes to creating memorable cover art.   Whether your college magazine comes in print, responsive or hybrid formats, your cover competes for precious reader bandwidth in an era of continuous partial attention. And if you only have one or two occasions a year to plan, design and deliver a great cover, all the more reason to be very intentional in your approach. Some university magazines approach the task with zeal and gusto. Findings from the University of Michigan School of Public Health comes to mind for its persistent good faith attempts to deliver a perfect summary of the cover story, magazine and school itself in one image/headline pairing. The team understands some overall gestalt, and consistently advances mission, reputation … Continue reading →