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Tag: Search Engine Optimization

Keeping Pace with Search Algorithms – From SEO to Voice Search to AIO

Search is no longer about just finding answers. It’s about understanding intent, anticipating context, and delivering relevant responses. Over the past three decades, algorithms have evolved from keyword counters to predictive engines and from token-based syntactic engines to meaning-based semantic engines. As search evolved from traditional search (SEO) to voice search (VO) to AI-optimized discovery […]

Bots and Brains: the art of writing SEO snippets

In the pre-digital world, marketing was the the art of conveying big ideas with small words, moving hearts and winning minds. In our digital world, marketing is both the art of persuading people and influencing bots so brands can show up on Google page one and become visible on AI engines like ChatGPT, Perplexity and Gemini […]

The Art and Science of Higher Education SEO Marketing for Colleges and Universities

The art and science of higher education SEO marketing begins with understanding what prospective students, faculty, staff, partners and funders truly seek—not just keywords, but clarity, purpose, and an ambitious path forward. The science is precision: using data to anticipate intent, select right keywords, structure content, and harmoniously marry code and content. The art aligns […]

Manufacturing Generative Engine Optimization (GEO) for Industrial Companies

Back in November 2023, Aggarwal, Murahari, Rajpurohit, Kalyan, Narasimhan, and Deshpande from Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi  and published a paper titled “GEO: Generative Engine Optimization”. This blog post is partly inspired by their findings and partly by Elliance experience and observations. Generative Engine Optimization (GEO) is a optimization framework […]

Higher Education Generative Engine Optimization (GEO) for Colleges and Universities

Back in November 2023, Aggarwal, Murahari, Rajpurohit, Kalyan, Narasimhan, and Deshpande from Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi  and published a paper titled “GEO: Generative Engine Optimization”. This blog post is partly inspired by their findings and partly by Elliance experience and observations. Generative Engine Optimization (GEO) is a optimization framework […]

SEO Tips for turning an alumni and university magazine into a Google ranking engine

Three distinct eras mark the evolution of alumni magazines. Initially, they were printed and distributed to all living alumni and friends, but concerns over climate change and shifting alumni habits have led even the most prestigious brands to discontinue this practice. The second era saw the rise of digital magazines shared through platforms like ISSUU […]

SEO Case Studies for Growing Undergraduate, Graduate, Adult, Online and International Enrollment

High-performance search engine optimization (SEO) is the greatest equalizer amongst higher education marketing tactics. Using smarts, underdogs become wonder dogs and Davids defeat Goliaths. All our college and university clients have ambitions for increasing and growing their undergraduate, graduate, adult, online and international students. Following are a sampling of seven success stories of our SEO […]

Mapping Keywords to Buyer Journey for Manufacturers and Industrial Companies

It’s crucial that manufacturing and industrial company marketers use best practices to not only map the right set of keywords across the prospective buyer or customer journey, but also to optimize their website and social media to secure Google page one rankings for those keywords. To make a purchase, buyers (engineers, specifiers and influencers) move […]

SEO Basics for Manufacturers and Industrial Companies

SEO basics are written to help the marketers at manufacturing and industrial companies with modest marketing budgets to leverage SEO to out-smart and out-compete the deep pocketed Goliath manufacturers without outspending them.

SEO Basics for Colleges, Universities and Higher Education Institutions

This SEO basics guide was written to help under-resourced, small to medium colleges, universities and higher education institutions who can’t compete in the marketing arms race and yet need to out-wit and out-smart the deep-pocketed Goliaths.

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  • Higher Education Website Development Agency for Colleges and Universities Shares its Best Practices
  • Keeping Pace with Search Algorithms – From SEO to Voice Search to AIO
  • Nomenclature of Popular Higher Ed CMS Systems
  • Bots and Brains: the art of writing SEO snippets
  • How Sitemap Chaos Leads to Challenges in UX, SEO and Analytics
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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