Marketing is the art of influencing bots and persuading people. Google Bot craves facts and words to build its knowledge graph. People’s brains crave stories of hope. A great SEO marketer writes snippets (the short 155 character long sentences that appear on Google search results page) that influence both the brain and the bot. They inform the […]
The art and science of higher education SEO marketing begins with understanding what prospective students, faculty, staff, partners and funders truly seek—not just keywords, but clarity, purpose, and an ambitious path forward. The science is precision: using data to anticipate intent, select right keywords, structure content, and harmoniously marry code and content. The art aligns […]
Back in November 2023, Aggarwal, Murahari, Rajpurohit, Kalyan, Narasimhan, and Deshpande from Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi and published a paper titled “GEO: Generative Engine Optimization”. This blog post is partly inspired by their findings and partly by Elliance experience and observations. Generative Engine Optimization (GEO) is a optimization framework […]
Back in November 2023, Aggarwal, Murahari, Rajpurohit, Kalyan, Narasimhan, and Deshpande from Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi and published a paper titled “GEO: Generative Engine Optimization”. This blog post is partly inspired by their findings and partly by Elliance experience and observations. Generative Engine Optimization (GEO) is a optimization framework […]
Three distinct eras mark the evolution of alumni magazines. Initially, they were printed and distributed to all living alumni and friends, but concerns over climate change and shifting alumni habits have led even the most prestigious brands to discontinue this practice. The second era saw the rise of digital magazines shared through platforms like ISSUU […]
High-performance search engine optimization (SEO) is the greatest equalizer amongst higher education marketing tactics. Using smarts, underdogs become wonder dogs and Davids defeat Goliaths. All our college and university clients have ambitions for increasing and growing their undergraduate, graduate, adult, online and international students. Following are a sampling of seven success stories of our SEO […]
It’s crucial that manufacturing and industrial company marketers use best practices to not only map the right set of keywords across the prospective buyer or customer journey, but also to optimize their website and social media to secure Google page one rankings for those keywords. To make a purchase, buyers (engineers, specifiers and influencers) move […]
This SEO basics guide was written to help under-resourced, small to medium colleges, universities and higher education institutions who can’t compete in the marketing arms race and yet need to out-wit and out-smart the deep-pocketed Goliaths.
I have this love for story — the hear and the tell — the feel that comes from being submersed in a good narrative. I believe that I was born with this hunger for story, driven by a native curiosity to know and see and feel the world around me. That, paired with an unshakable […]
Google, when determining the ranking of a page, takes hundreds of factors into account. The precise algorithm is a closely guarded secret, but over time and through our work with a variety of clients, we have determined four major optimization factors that one should focus on when optimizing a page. We created an SEO factors […]