Your organization may be competing against itself in Google and AI search. Your website, blog, magazine and news shouldn’t all compete for the same searches. Each should have a job to do. We call this Search Ownership Architecture: deliberately assigning important search terms to the part of your digital ecosystem best equipped to own them. […]
Everything appears to be speeding up with industrialization, automation, globalization, digitization and more recently with AI. To many, however, speed kills and it has created a counterculture of slowness. Back in 1986, the first McDonalds was opened in Italy. Immediately after, Carlo Petrini launched slow food movement as a protest against its ethos. He advocated […]
Manufacturing and industrial buyers invest in the inseparable twin SEO and content strategies to secure Google/Bing rankings for three reasons. First, research shows that when suppliers “get found” via organic Google page one results, prospects trust them more. Google page one organic results command over 90% of click share, and generate close to two-thirds of […]
Search engine optimization (SEO) is the greatest equalizer amongst manufacturing marketing tactics. Using SEO smarts, underdogs become wonder dogs and runners become sprinters. Following are five success stories of our SEO clients: 1. Underdog Wins: Sophisticated Alloys Located in Southwestern Pennsylvania, an hour from steel-and-aluminum-famed Pittsburgh, Sophisticated Alloys takes pride in solving the toughest customer […]
Manufacturing buyers don’t use the same search terms throughout their buying journey. Their questions, and therefore their keywords, change as they move from defining a problem to evaluating solutions, selecting suppliers and making a purchase. Manufacturers therefore need to map keywords to the entire buyer journey, then optimize their websites and content to build visibility […]
In the past 30 years, Elliance has deployed SEO strategies for more than 100 manufacturers and industrial companies in service of growing their leads, sales and capacity utilization. Lately, with advent of AI answer engines like ChatGPT, Perplexity, Gemini and Claude, we have started employing GEO and AIO strategies to enhance AI visibility. Why have […]
The surest way for manufacturers and industrial companies to grow their share of voice and market is by improving their search engine (SEO) rankings and visibility.
As a leading manufacturing SEO agency, we help smart marketers create an SEO strategy comprise of research, planning, and refining a whole set of tactics.