Ideas, insights and inspirations.

It is a great honor for Elliance to have recently won a Hermes Creative award for our higher education marketing client New York Chiropractic College. The award was given for a series of social posts that were put together to … Continue reading

Posted in: ,

As the product of a liberal arts education and the mother of a college senior studying political science and history, I get a little defensive about the singular focus on STEM and the perceived lack of value in more generalized … Continue reading

Posted in: , ,

Sports and politics are ultimate flashpoint topics that will ignite any conversation hotter than combustible rocket fuel.  So how does this apply to the higher education conversation? Check out the latest buzz on how college sports and national politics are … Continue reading

Posted in:

Facebook has recently made available a plethora of new video options for both pages and individual users to use for engaging more authentically with their friends and fans. This includes their recently released feature called Facebook Live, which allows you … Continue reading

Posted in: , ,

Two weeks ago, I received a call from the alumni office at my alma mater. A friendly and an upbeat voice greeted me. He was a freshman at the School of International Service. I thought to myself, “is this a … Continue reading

Posted in:

At Elliance, we receive countless higher education request for proposals (RFPs).  Knowing that colleges and universities put together RFPs semi-annually at best, it’s no surprise that some lack clarity. However, the best way to get exactly what you want is … Continue reading

Posted in: ,

So what is an information session? Information sessions are provided by most higher education institutions to provide prospective students and their families the opportunity to see the campus, learn about the university and develop a personal connection.  They also provide … Continue reading

Posted in:

Autumn is right around the corner, which means another exciting college football season is not far from kick-off.  For many colleges, football is an integral part of the campus experience and with rabid student fan bases and celebrated traditions, it should be … Continue reading

Posted in: ,

We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity —  a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to … Continue reading

Posted in: , , , , , ,

While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends.  Today, and every day, your college brand continues to do its daily work … Continue reading

Posted in: , , , , , , ,