Ideas, insights and inspirations.

Marketing ROI formula is easy enough: However, working with higher education clients for more than two decades has made it clear to us that calculating marketing ROI is challenging, especially in our current era of media fragmentation, device proliferation, and … Continue reading

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There isn’t an algorithm for defining brand architecture for higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation. Here is a start: I. Branded House: This model applies to most … Continue reading

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We are very honored to launch the first inbound marketing resource for higher education marketers and enrollment marketing teams. It’s free and comprehensive. As the old era of traditional college search comes to an end, inbound marketing heralds the new … Continue reading

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Here are Q2 charts from Google that shed light on what’s happening with higher education related searches:

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Increasingly, colleges are finding themselves in tough situations: budgets are shrinking, competitors are multiplying and academic offerings are expanding. So what should a college do? One gameplan to outsmart competitors without outspending them is to elevate the brand by creating … Continue reading

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Three simple reasons we love working with colleges and universities: It keeps us smart One of our favorite parts is working with smart professors, which perpetually keeps us at the edge of digital knowledge and emerging ideas. It keeps us … Continue reading

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The litmus test for greatness of a web design agency is how well it can operate in tight spaces. We were recently asked to create miracles in extremely small spaces, within the constraints of pre-existing templates and CMS for Carnegie … Continue reading

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Marketing of Christian colleges is a nuanced art. It requires a sensitive touch and storytelling that answers two big questions. The first one is a burning question that haunts all of us at some deeper level: how do we reconcile … Continue reading

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Because I present and visit so many conferences in higher education, many people ask me what’s hot right now in higher education marketing world. Here are a few trends that I am seeing these days: 1. Responsive website design is … Continue reading

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At the last AMA Higher Education Marketing conference, President Mark Putnam of Central College, profoundly claimed that he could know the health of any college by looking at just two metrics: yield and retention rate. This led me to a … Continue reading

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