Ideas, insights and inspirations.

1. You become the story you choose to tell. It’s how institutions make meaning from the arc of their history, and operate with a sense of destiny to create purpose that propels them into the future. This story is what … Continue reading

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The primary goal of digital content marketing is to earn attention and grow brand reputation by providing valuable content – that informs, persuades, engages and delights prospects and customers. However, delivering on this goal has turned into an all-out arms … Continue reading

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Trusted higher education marketing agencies, like Elliance, embody the following eight best practices and habits: 1. One-Stop-Shop of Expertise: Under one roof, they offer the complete set of services. 2. Talented Team: Under one roof, they house inch-wide, mile-deep talent. … Continue reading

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Marketing ROI formula is easy enough: However, working with higher education clients for more than two decades has made it clear to us that calculating marketing ROI is challenging, especially in our current era of media fragmentation, device proliferation, and … Continue reading

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There isn’t an algorithm for defining brand architecture for higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation. Here is a start: I. Branded House: This model applies to most … Continue reading

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We are very honored to launch the first inbound marketing resource for higher education marketers and enrollment marketing teams. It’s free and comprehensive. As the old era of traditional college search comes to an end, inbound marketing heralds the new … Continue reading

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Here are Q2 charts from Google that shed light on what’s happening with higher education related searches:

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Increasingly, colleges are finding themselves in tough situations: budgets are shrinking, competitors are multiplying and academic offerings are expanding. So what should a college do? One gameplan to outsmart competitors without outspending them is to elevate the brand by creating … Continue reading

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Three simple reasons we love working with colleges and universities: It keeps us smart One of our favorite parts is working with smart professors, which perpetually keeps us at the edge of digital knowledge and emerging ideas. It keeps us … Continue reading

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The litmus test for greatness of a web design agency is how well it can operate in tight spaces. We were recently asked to create miracles in extremely small spaces, within the constraints of pre-existing templates and CMS for Carnegie … Continue reading

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