Ideas, insights and inspirations.

Consumers are now used to interfacing with things in bits, bytes and and bite-sized chunks. When it comes to reeling in a broad audience, marketers are using vanity URLs to do exactly this by shortening lengthy, confusing URLs into readable … Continue reading

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This checklist is designed for new presidents sizing up an enrollment department and prospective vice presidents for enrollment as they size up a new job opportunity. 1. Key Strategy Question What’s our position in the market place? What’s our institutional … Continue reading

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2021 is finally here. Here are some of our predictions for this coming year. Covid’s drag on students and colleges will persist at least through the summer. The previous administration’s negative impact on international recruitment will begin to ease. Celebration … Continue reading

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Imagine a college or university making a capital campaign pitch with this kind of clear return-on-investment data: every $1 given to scholarships generates nearly four times the amount in lifetime student earnings. That’s the case with Macomb Community College, which … Continue reading

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Google page 1 is destiny. 90% of users never go beyond page 1 of Google results. Organic rankings (i.e. the 10 natural search results) are trusted more, and convert three-folds better than paid ads. Here are a 10-step plan for … Continue reading

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In times of the coronavirus, higher education marketers can easily get distracted and lose sight of the fundamentals. Included here are 25 timeless higher education marketing strategies that have generated proven growth in enrollment, endowment and reputation for colleges and … Continue reading

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As higher education departs the shores of government sponsorship and enters the era of academic capitalism (which unites the scientific search for truth with economic maximization of profits) improving the reputation of a college/university becomes mission-critical. However, becoming known as … Continue reading

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Colleges and universities can take the following SEO steps to grow their undergraduate, graduate, and online enrollment. 1. Make your website responsive, secure and fast Google rewards responsive websites – the ones that auto-adjust gracefully on smartphones, tablets or desktops. … Continue reading

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Colleges and college admissions teams have their hands more than full managing current and prospective students through the unprecedented coronavirus pandemic. Here is a 10-point plan to help you meet next year’s numbers:     A 10-Point Response Plan for … Continue reading

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The best higher education marketing agencies are being invited by their college and university clients to solve a spectrum of challenges – from the very routine to the most sophisticated ones. Over the last 25 years, in serving over 100 … Continue reading

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