Ideas, insights and inspirations.

We recently launched the William Woods University website with the thought that it might be touted as one of the best responsive design college websites. Our guidelines were simple: 1. Authenticity 2. Simplicity 3. Integrity 4. Findability 5. Usability 6. Beauty How did we do? What do you think? and in responsive mode Visit the responsive website at www.williamwoods.edu If you are seeking college website design agency, please see our work and consider partnering with us.

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Elliance is proud to launch the first responsive website for naturopathic medicine in North America for Southwest College for Naturopathic Medicine (SCNM). By outsmarting the competition and with its history of firsts, SCNM has once again proven that it is indeed the most innovative college for naturopathic medicine. The entire process of launching the website took almost one year, the four months being spent on articulating their new brand position: “Simply Inspiring”. Our interviews with SCNM faculty, students and patients made us realize that SCNM is a storehouse of inspiring stories of patients being healed by craft-minded Nauturoapthic Doctors. We also met a wide array of alumni who were respectable leaders living lives as ND’s, as researchers for Neutrceuticals, as authors of ground breaking work in Naturopathic healing, and as members of integrative medicine practices. The new website is the first expression of the new brand position and comprises of two parts. The first part is the website for the … Continue reading

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Tom Friedman, op-ed columnist for New York Times, recently concluded an article with this wonderful line: “when outstanding becomes so easily available, average is over.” This applies perfectly to our most recent client, Manchester Business School, which offers a truly Global hybrid MBA, where students can take classes in any of their global centers located in 7 cities/countries across the globe: Miami, Sao Paulo, Dubai, Shanghai, Hong Kong, Singapore and Manchester. We have been challenged to drive enrollment for them in North America, attracting Economist reading, country hopping, global nomads. Here is some of the work we are doing for them, which I thought you might enjoy: Their upgraded homepage, which we enhanced within the framework of their template and CMS, and positioned them as a Miami business school: Their upgraded global mba page: Their upgraded Miami page, again positioning them as a business school in Miami: Their upgraded about page: and one of their new global MBA banners: <!– … Continue reading

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Higher education clients often ask us for guidance on content management system (CMS). They are wondering if they should work with a web development company that offers a proprietary CMS system, a commercial CMS system, or an open-source CMS system. In this blog post, I’ll define the three types of systems: Proprietary CMS Systems These are developed, maintained and supported by boutique shops such as BarkleyREI, Whitewhale and others. Typically, clients will inherit them as part of the web site development project, will pay an annual licensing fee, and turn to them for customization and version upgrades. You can’t really find talent in the open market to enhance these systems and you typically don’t have access to the source code for making any changes to the system. For better or for worse, you are essentially locked into that relationship with the boutique. Commercial CMS Systems These systems are developed, maintained and supported by companies solely focused on the CMS systems. … Continue reading

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The litmus test for greatness of a web design agency is how well it can operate in tight spaces. We were recently asked to create miracles in extremely small spaces, within the constraints of pre-existing templates and CMS for Carnegie Mellon’s Masters in Software Engineering program. Yes, we redesigned their logo, rewrote the critical copy, fortified the calls-to-actions and strengthened the information architecture of their website, but we were really proud of the headers we created for them. They are confident, tell stories and invite prospects to explore the programs. Judge for yourself: Now, who wouldn’t want to join the club of these smart software engineers? Even though the jury is still out, it appears that these miracles in tiny spaces have led to an increase in applicants. Wow, indeed. More to come. As our prestigious 2009 Interactive Media Awards show, we are one of the top higher education web design agencies and in the US. We share this limelight … Continue reading

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Sweet!

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