Aha! :: Elliance Blog

What might one of the most sophisticated and talented franchises in the National Hockey League have to teach us about higher education branding?

Many of our friends and clients and prospective clients are heading into a delicate season right now. For many it’s the end of the fiscal year, meaning that whatever budget remains for marketing or communications must be very carefully managed. At the same time, clients in higher education have just three months before a new […]

Many people approach PPC and SEO as completely separate strategies. But if your PPC and SEO campaigns aren’t talking to each other, you’re wasting time and money. It’s important to share insights learned in each area to avoid duplicated efforts and missed opportunities. When used strategically, PPC can actually help your SEO strategy. Here are […]

In 2013, we started making our wireframes responsive, instead of drawing them in Omni Graffle as we had for the previous ten years. And it’s great, but one of the challenges we immediately ran into was figuring out how to convey page notes in the responsive context. To solve this problem, we created a tool […]

When budgets are shrinking, competitors are multiplying and program offerings are expanding, this higher education marketing strategy will help you outsmart competitors without outspending them.

Three simple reasons we love working with colleges and universities: It keeps us smart One of our favorite parts is working with smart professors, which perpetually keeps us at the edge of digital knowledge and emerging ideas. It keeps us sharp Because colleges and universities don’t have big budgets, we have to constantly help them […]

In our experience, measurement, collection and reporting of website data are usually not a well-defined piece of a marketing plan for many businesses. One such area where marketers often struggle with Google Analytics (GA) reports is related to campaign attribution. Due to technicalities and nature of the internet, it is not straightforward to know the […]

An Inbound Marketing Plan is similar to a marketing plan but exclusively focused on achieving business goals by creating and igniting relevant, trust-building and shareable content. It answers fundamental questions like “who, what, why, where, when” for the inbound initiatives such as blog posts, social media posts, online press releases, articles, infographics, polls, white papers, […]

Does higher education branding actually help prospects and parents make sound choices?

Big day! We launched a responsive web design magazine for our wonderful client, Oncology Nursing Society. They are a trade group that serves the educational, networking and information needs of 30,000 oncology nurses across the planet. The client had originally approached us to build a tablet app, which we are perfectly capable of building. However, […]