Aha! :: Elliance Blog
How can we balance automation and human intuition in SEO keyword research to achieve optimal results for higher education clients?
You know how to blog and to use Twitter and Facebook to connect with customers. But do you know how to create the content that attracts and retains them? According to Joe Pulizzi, author of “Epic Content Marketing” and founder of the Content Marketing Institute: “Content marketing is the marketing and business process for creating and […]
With the CMU Today responsive web design project completed, Nik reflects on the benefits of having a device optimized online magazine.
What are the key ingredients of marketing success in 2014?
There have been lots of articles and speculation over the last few months about the teen audience leaving Facebook. This could be a major concern if you are using Facebook paid advertising to target teens, but should you be really concerned? How many teens have left? iStrategy Labs reports a 25.3% decline in teens using […]
Do you know how much time you spend planning for digital marketing ROI? Or is it merely an after-thought?
Drew discusses the lessons learned from our latest responsive web design project which we did for Carnegie Mellon University magazine.
We are proud to launch the responsive web design magazine for Carnegie Mellon alumni and friends. Read how we achieved the herculean feat in a short 3 months.
Landing pages and vanity websites are an integral part of digital marketing. These are mostly single HTML pages and come in a variety of flavors from simple text to more complex media rich pages. The latter may contain any combinations of image & video galleries, flash-driven elements, download resources, ajax elements, gadgets etc. Visitors interact […]
In higher education marketing, video is a great medium to use. It provides a feel for the environment and student videos make the experience more real for prospects. And it works very well with the changes that we’re seeing in higher education marketing right now. For example: Content consumption habits are changing: User generated content […]