Aha! :: Elliance Blog
With Thanksgiving just behind us, like many nonprofits, colleges and universities, you’re probably getting ready to publish the annual “year-end giving” information on your website or send out an email appeal to prospective donors. If so, that’s great. If not… you’re missing a huge opportunity. Consider the following statistics: “The average person makes 24% of […]
Colleges, and those charged with articulating why institutions matter, seldom lack for words… yet rarely learn to speak their school’s one true voice. Why so? In my experience, it has to do with how comfortable any of us can be in that stage before sudden insight arrives — in sitting with “not knowing.” I like […]
Search is one of the most frequently used online tools among US adults. A 2012 Pew Internet Survey found that 91% of adults use search engines to find information on the Web. This survey also revealed that younger and more educated people, meaning current or prospective college students, are most likely to use search engines. […]
If you read our blog, read articles like this, or have a ton of mobile traffic coming to your site, you already know that making your website responsive is a good idea. In my last post, I even went through some of the other benefits of responsive design for your site. But what you might not […]
Recently, we launched a landing page for Bryant University. This site asked the question “Why Bryant University?” and was completed in a tight two week turn around. Seemed like a walk in the park. It was anything but that. Thanks to our amazing design team and our thoughtful and motivated clients, Why Bryant sparks your […]
As the director of business development, it’s often my job to talk about the work that we do at Elliance, helping potential clients to understand how we might approach their challenges. To make sure I can truly represent the expertise of my team, I’m always trying to learn from them. And because they are (in […]
I have four pieces of advice. Pilot then scale First, follow the timeless principle of pilot then scale. Take one course online rather than offer an entire degree online. Then take one degree online instead of taking half a dozen degrees online. Start with unique programs Second, build early successes by piloting with a unique […]
While we heed one alarm after another signaling the decline of higher education as we know it (brick and mortar campuses made irrelevant by more, better and cheaper online courses and degree programs) a counter revolution can be seen and heard, in the form of heaving equipment digging foundations, paving roads and pouring fresh concrete. […]
Gift development officers and nonprofit fundraisers are masters of being responsive to donors. However, there’s a new type of responsive philanthropy that you might not be thinking about — responsive website design (RWD). Don’t worry. We’re not going to get technical here. What most nonprofit fundraisers recognize is the significant migration to mobile (smartphones, tablets, […]
If you’re familiar with responsive web design (RWD), you know that one of its goals is to make your website easier to use on different devices. And if you don’t know what RWD is, I’m sure you still want your website to look good on all devices. More and more people are using mobile devices […]