Taken the dive into “Big Data” yet? If not, take heart. It’s not the amount of data that you accumulate that’s important. It’s more important to collect the right information. That takes thoughtful planning.
Our tendency is to review performance data after we launch a campaign or blast an email broadcast out there. However, traffic metrics are a poor substitute for revenue analytics and conversion metrics. De facto data reporting isn’t a great long game though, if you’re trying to make a case for the next round of marketing investment.
Most digital marketing agencies and in-house marketing teams know how much time they put into developing a major creative campaign. Do you know how much time you spend planning for ROI? Or is it merely an after-thought?
Let’s be a bit more intentional and deliberate. Consider developing an ROI Strategy. And put your heart into it.