Ideas, insights and inspirations.

Does anyone feel that the current crop of social media apps and tools resembles the produce section at your local supermarket? There are so many social media channels to choose from and just like fruit and vegetables, you need to … Continue reading

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Over the past four years, my personal life as a parent of two college-bound children and my professional life where I spend time in the higher education space have been on one long, yet fascinating, head-on collision.   It’s been an … Continue reading

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Inbound marketing, as defined on the Elliance Higher Education Inbound Marketing Flashcards website, is the continuous creation of relevant and high quality content, which helps to build strong, authentic connections with existing networks and helps to extend those networks through … Continue reading

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So what is an information session? Information sessions are provided by most higher education institutions to provide prospective students and their families the opportunity to see the campus, learn about the university and develop a personal connection.  They also provide … Continue reading

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Visitors to a website can come multiple times using any combination of direct, online search, ads, emails, etc. as sources before they convert. In previous versions of Google Analytics reports only the last touch point for a conversion was reported … Continue reading

We are very honored to launch the first inbound marketing resource for higher education marketers and enrollment marketing teams. It’s free and comprehensive. As the old era of traditional college search comes to an end, inbound marketing heralds the new … Continue reading

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With the holiday season in full swing and 2014 right around the corner, many of our clients and prospective clients are thinking about enrollment for the coming fall. Although your incoming students for 2014 may (and should!) be a top … Continue reading

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Unfortunately for higher education marketers, there is only so much program-specific information a University can espouse before its branding message becomes just another noisy, unrecognizable foghorn on the mist-cloaked, higher-ed seas. To differentiate your school’s programs, brand and message, consider … Continue reading

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An Inbound Marketing Plan is similar to a marketing plan but exclusively focused on achieving business goals by creating and igniting relevant, trust-building and shareable content. It answers fundamental questions like “who, what, why, where, when” for the inbound initiatives … Continue reading

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Pendulum is swinging away from paid marketing towards inbound marketing. Elliance, a firm believer in the power of AND-thinking and not EITHER-OR-thinking, recommends that marketers embrace both. In fact, we see the relationship between inbound marketing and paid marketing as … Continue reading

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