There is substantial upheaval in higher education. Colleges and universities are navigating a complex landscape characterized by demographic shifts, technological advancements, economic pressures, evolving student expectations and even outright questioning the value of college education. An institutional marketing plan is crucial for colleges to navigate these complexities. It helps them attract and retain students, enhance […]
A college brand will rise or fall based on its ability to curate and sustain great content. Other things matter, but nothing matters like content. Great content will galvanize prospects, faculty, staff, alumni, donors and partners to take action. Great content will grow enrollment, endowment and reputation. Great content will liberate prosperity by tapping unrealized […]
SEO or “search engine optimization” is a set of techniques higher education marketers deploy to improve their institution’s natural or organic website rankings on Google, Bing and other international search engines. 30 years of experience and research have shown us that Google page rankings are more trusted, command the lion share of clicks, generate more […]
In the era of declining college enrollments, every student matters. Norman Nielsen Group research shows that because of poor website user experience, almost half (48%) of prospective students didn’t realize that the university offered the program that they were looking for even when it did. The primary doorway for finding a program is through academic […]
Thirty years. That’s how long Elliance has been making the case for liberal arts education with its noble goal of imparting practical idealism. In that time, we’ve fashioned a host of edgy, bullet-proof arguments that speak of the liberal arts in fresh and exciting ways. Using the language of the day, we’ve confronted the shibboleths […]
From its early inception, Elliance with our team of photographers has been capturing iconic photographs that bring the excitement, immediacy and candor of photojournalism to the higher education brands, websites, social media, campaigns and magazines. Here are some strategies, tips, ideas and examples of visual content marketing for undergraduate photoshoots for colleges, universities, and higher […]
Great content is the lifeblood of successful brands. Most colleges work tirelessly to produce content, but few understand the steps to make it “productive” in service of realizing broader strategic enrollment, reputation, and advancement goals. In an earlier post, we shared a 101 Basics Guide to Higher Education Content Marketing Strategy for Colleges and Universities. […]
In today’s world, the college application is the new inquiry. Enrollment managers can’t expect admitted students to accept their offers and simply show up. They must continue to romance them until they show up on campus. Admitted student microsites represent just one of the tactics to guide students in this direction. Listed below are best […]
Great content is the lifeblood of successful brands. Most colleges work tirelessly to produce content, but few understand the steps to make it “productive” in service of realizing broader strategic enrollment, reputation, and advancement goals. Higher Education Content Marketing Strategy is founded on eight pillars. Vision & Goals Audiences Purpose Content Ecosystem Types of Content […]
This playbook, born out of 30 years of experience helping college and university enrollment officers, is designed to Increase and grow transfer student recruitment.