Skip to main content
  • Work
  • Expertise
  • Capabilities
  • Markets
  • About
  • AHA!
    • Infographics
  • Contact
  • Blog
  • Infographics
  • Work
  • Expertise
  • Capabilities
  • Markets
  • About
  • AHA!
    • Infographics
  • Contact

Category: Digital Life

ChatGPT: Friend or Foe of Marketers?

Can ChatGPT help under-staffed and under-resourced marketing teams become more productive? We analyze each marketing function and rated its performance.

Elliance

My POV on Facebook’s Recent Privacy Challenges

What was once considered high-priced influence — to change customer buying habits, or impact voter behavior — is now within reach of anyone with a smart phone and a few hundred dollars. I see this commoditization from multiple angles — as the CEO of a digital marketing agency, as a digital policy wonk (computer science/Cornell, […]

Elliance

That’s Convenient

As a Millennial, I have been fortunate enough to reap the benefits of the invent of the internet for basically my entire life. While I do know of a world without the internet, smart phones, and Jimmy Johns online ordering system, I recognize the value that these seemingly small conveniences add to my life. Flashback […]

Elliance

Should marketers make New Year’s resolutions?

A new year is always the perfect time to evaluate personal and professional goals. Which explains why the article, 10 Resolutions Marketers Should Make —And Keep — In 2017 caught my eye. I thought this article included some good advice: Marketers should resolve to prioritize the mobile customer experience. Marketers should resolve to stretch and […]

Elliance

My favorite 2016 Olympic Commercials

For an ad lover and athlete like myself, the olympics are like super bowl, but better — I get to experience great ads for two weeks straight. (The only difference is the advertisement restrictions that the International Olympic Committee for non-sponsors but this isn’t a blog about those rules. This is a blog about the awesomeness that has […]

Elliance

The Social Media Digital Supermarket

Does anyone feel that the current crop of social media apps and tools resembles the produce section at your local supermarket? There are so many social media channels to choose from and just like fruit and vegetables, you need to choose the right ones for a delicious dish. Core social media platforms Facebook, Twitter and […]

Elliance

Toppling the Towers

Take a look at this video. It was passed around our office recently.   We had a long discussion about it in one of our weekly staff meeting. If you were there, you could easily tell that it struck a nerve. I think that is because the core message in this video encapsulates what we […]

Elliance

Where is the Internet of Things?

Almost two decades ago, I attended a lecture by an Internet engineering pioneer, Scott Bradner, justifying the Internet’s implementation of IPv6 (an IP address scheme capable of assigning an astronomical number of addresses per every square inch of our planet’s surface) to prepare for a massively connected world. I remember him offering pacemakers and toasters […]

Elliance

Internet of Things (IoT) is the next big thing – and it’s simple to understand.

I bet I can explain all the talk about the Internet of things (IoT) and the phrase “smarter planet” in a few short paragraphs. Thirty years ago, I co-oped at GE. Our goal was to improve the efficiency of a fluorescent lighting assembly line. We implemented a four-step process: Step 1: Install Sensors: we installed 200 […]

Elliance

Tackling Project Management

I was asked to write a blog.  ‘Write about what you love,’ they said. Well, I love many things, but the two things that came to mind, besides my wonderful family of course, were my job (a project manager with an advertising agency) and fantasy football.  Now you may think how in the world could […]

Page 1 Page 2 Page 3 Page 4
  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
  • 4 Proven Strategies for Boosting Masters Program Enrollment
  • Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies
  • Identity and logo design agency for nonprofits and associations
  • How infographics can supercharge your content marketing campaign
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • Advertising
  • AI, Tech & e-Commerce Brand Marketing
  • Analytics and Metrics
  • Art Projects
  • B2B Marketing
  • Branding
  • Business Strategy
  • Copywriting
  • Design
  • Digital Communication
  • Digital Life
  • Digital Magazine Publishing
  • Elliance Brand
  • Healthcare & Wellness Marketing
  • Higher Education Marketing
  • Inbound Marketing
  • Inspirations
  • Manufacturing Marketing
  • Market Insights
  • Marketing Strategy
  • Mobile
  • Newsletters
  • Nonprofit Marketing
  • Paid Advertising
  • Persuasion
  • Press
  • Project Management
  • ROI
  • Search Marketing
  • Social Media
  • Storytelling
  • Talent
  • User Experience
  • Visual Thinking
  • Web Development
  • Website Design
  • Wisdom

About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

  • Privacy Policy

Elliance, Inc.

619 McClure St Homestead PA 15120 412.586.1480 info@elliance.com

© 2025 Elliance, Inc.