With the holiday rush upon us and a new year quickly approaching, taking a moment to reflect on past victories and envisioning future endeavors is a welcome pause. Changing behavior, enacting new ideas and nurturing relationships should be at the forefront of all businesses this holiday season and into the new year. In fact, it […]
I’m an average guitar player. Some might say very average. But I can play in a support role to almost anyone. Why? Because I have enough basic knowledge about music theory that if someone says to me, “We’ll be playing this is in the key of C,” I know that I’ll be safe playing a […]
Higher education institutes are generating data from a variety of sources: CRM data, web analytics, enrollment data, student data, LMS data and alumni data. All this information is causing a data glut where data is being gathered, stored and forgotten due to a variety of reasons. According to EDUCAUSE, data in numerous cases is only […]
Last Thursday, we had an interesting monthly performance report (ROI) meeting with a client. In that process, we made several observations about traffic downturns on a particular program, which defied the historic trend data. At the same time, there seemed to be an across-the-board decline in leads, which also ran counter to seasonal data for […]
I have four pieces of advice. Pilot then scale First, follow the timeless principle of pilot then scale. Take one course online rather than offer an entire degree online. Then take one degree online instead of taking half a dozen degrees online. Start with unique programs Second, build early successes by piloting with a unique […]
The question of whether MOOCs pose a threat of extinction to brick-and-mortar institutions is akin to the argument of whether digital music destroyed, is destroying, or will destroy the music industry. The answers to the latter questions are no, no and no, while the answer to the former is still no. MOOCs are goosing the […]
As a firm steadily building a reputation for higher education marketing and branding, we often receive phone calls and RFPs from colleges who quickly disclose a sense of urgency — “we need help” — without necessarily understanding what they want to buy or how a firm like Elliance can make a difference. Given the sandstorm […]
In the era of declining college applications, how does a college gain an outsized share of a shrinking market? Here are 10 strategies that visionary college presidents and their teams are continually deploying to fortify and turnaround their institutions: 1. Invest in Branding. Babson has positioned itself as THE college for entrepreneurship, American University as […]
If you don’t know the answer to this simple question, you might as well postpone the web redesign project. Answers could range from increased sales of key product lines, growth of right-fit clients, expand geographic reach, define a distinctive position, align with new business strategy, relaunch the brand, to widen the sales funnel. If you […]