While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends. Today, and every day, your college brand continues to do its daily work — on your website, social sites and across the continuum of digital and human conversation. […]
Elliance is proud to launch the first responsive website for naturopathic medicine in North America for Southwest College for Naturopathic Medicine (SCNM). By outsmarting the competition and with its history of firsts, SCNM has once again proven that it is indeed the most innovative college for naturopathic medicine. The entire process of launching the website […]
Video clips of how not to market higher education from the best college movies.
Digital (i.e. web+search+social+mobile) has changed everything in the world of marketing. Digital is doing to marketing what quantum mechanics did to newtonian mechanics. Let me share five indicators of a tectonic shift taking place right under our feet: 1. Communications models are now based on themes, not on THE BIG IDEA. The evidence of this […]
In my experience, if you want to put your higher education brand to a quick and dirty reality check — what engineers call “stress and failure” analysis — there are two places to look. First, review any and all content that’s scored high enough to be placed in the feature area of your home page […]
Colleges, and those charged with articulating why institutions matter, seldom lack for words… yet rarely learn to speak their school’s one true voice. Why so? In my experience, it has to do with how comfortable any of us can be in that stage before sudden insight arrives — in sitting with “not knowing.” I like […]
While we heed one alarm after another signaling the decline of higher education as we know it (brick and mortar campuses made irrelevant by more, better and cheaper online courses and degree programs) a counter revolution can be seen and heard, in the form of heaving equipment digging foundations, paving roads and pouring fresh concrete. […]
I’ve been speaking to lots of prospective clients these days about branding in higher education. I like these early conversations. Listening to people talk about their individual challenges and opportunities is one of my favorite parts of the job. Working in higher education isn’t easy, but in my experience, the people who make a commitment […]
Tonight, the Pittsburgh Pirates host their first playoff game in more than two decades, just a few blocks away from Elliance headquarters. What might anyone involved in higher education branding take away from the most surprising team in Major League Baseball? We offer 5 brand “signs” worth stealing from the Pittsburgh Pirates: 1. Be real… […]
As a firm steadily building a reputation for higher education marketing and branding, we often receive phone calls and RFPs from colleges who quickly disclose a sense of urgency — “we need help” — without necessarily understanding what they want to buy or how a firm like Elliance can make a difference. Given the sandstorm […]