Last year, web designers fell in love with minimalism. Ghosted buttons, big hero images and single page designs were just a few trends that occupied our designs. I suppose you could say that for web designers, 2015 was a year of less is more. But what are we doing now? Web designers are taking those […]
The fold. A term I hadn’t heard before coming to Elliance a little more than a year ago. If you’re sitting there clueless like I was, the fold is a term coined by the newspaper industry to describe the natural fold of a newspaper. You know, because newspapers always come folded in half. In the […]
Like we said in 2012, infographics are trendy, and for good reason. An infographic is a simplified visual representation of something that could be said in a longer, more complex story. Humans are creatures of habit. We’ve been conditioned by major brands like Instagram, Snapchat and Vine to prefer our content in bite size portions, […]
Although social media does not yet outrank traditional recruitment efforts like websites and viewbooks, you can’t argue the growing role that social media plays in the lives of today’s college applicants. A recent Pew survey found that of U.S. 13-17 year olds, 71% were active on Facebook, 52% on Instagram and 41% on Snapchat. Time […]
It’s a community of more than 100 million people, and it’s changing the way consumers interact with businesses through social media. A visual bookmarking tool used to save and discover everything from vacation destinations and parenting tips to the latest fashion trends, Pinterest can help your business reach new audiences, connect with customers, contribute to SEO and […]
Everyone understands the importance of making a good first impression. Be on time, make eye contact, shake hands, don’t forget your manners and always send a thank you letter. While a handwritten thank you letter could help you land your dream job, personalized notes and letters can also play a significant role in higher education […]