Ideas, insights and inspirations.

If the 20th century was the century of specialization, then the 21st century is becoming the century of integrative thinking. In the twentieth century, colleges and universities offered choices of majoring in professional, STEM or liberal arts disciplines. In the … Continue reading

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Although the future of work has become increasingly technical and vocational, the future of innovation and leadership remains solidly in the hands of people who majored or minored in liberal arts and humanities. There is a good reason for this … Continue reading

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The primary goal of digital content marketing is to earn attention and grow brand reputation by providing valuable content – that informs, persuades, engages and delights prospects and customers. However, delivering on this goal has turned into an all-out arms … Continue reading

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The path to global marketing success is fraught with peril. There are hundreds of potential pitfalls…and a few right paths. The Internet has lowered the cost of entering new global markets. However, unlocking global demand requires a new global mindset, … Continue reading

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Alumni giving rates have dropped by more than 50% in the last twenty years, while mega-gifts continue to expand. These trends begin to make sense when you see the chart below of some recent societal changes. These micro-trends are reducing … Continue reading

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Thought leaders are created through persistent leaning into critical issues with a distinct point of view and expertise. Here are our guidelines for positioning yourself as a thought leader using blogging and social media: Goals Build reputation of your institution … Continue reading

What was once considered high-priced influence — to change customer buying habits, or impact voter behavior — is now within reach of anyone with a smart phone and a few hundred dollars. I see this commoditization from multiple angles — … Continue reading

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User experience design handles the strategic, narrative and structural design of digital experiences in service of persuasion, conversion and delight. There is a science and art of user experience design for marketing websites. Here is the list of best practices … Continue reading

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Enrollment managers at colleges and universities are running a machine. Whether it has a soul or not depends on the mindset they bring to their jobs. The most admired enrollment managers are running a humanized enrollment system. In serving more … Continue reading

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Every year, a silent, high-stakes dance takes place in all the 4,000+ colleges and universities in the US. To meet their enrollment targets, the colleges look for the best-possible group of students who will apply, and then accept the offers … Continue reading

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