Ideas, insights and inspirations.

As one of Pittsburgh’s longest standing B2b and higher education branding agencies, Elliance has been delivering prosperity to regional and national clients for the past 28 years. Our arsenal of branding best practices includes: 1. Know Why You Brand When … Continue reading

Posted in: ,

This blog post was partly inspired by our work with forward thinking clients like Kathy Groves and Emily Horstman at William Woods University, Jacqui Spicer and DaRon Hairston at Baker College, Mollie Cecere at Carlow University, Brad Sims and Dianne … Continue reading

Posted in:

As Pittsburgh’s longest standing SEO/Inbound agency, Elliance has been delivering prosperity to regional, national and multinational clients for the past 28 years. Before I share our best practices, let me define two terms with a little history lesson. SEO or … Continue reading

Posted in:

ChatGPT, the latest AI tool, has taken the world by storm. Should under-staffed and under-resourced marketing teams use it? And can it make marketing teams more productive? Before I answer that, let’s just review how this artificial intelligence (AI) tool works. … Continue reading

Posted in: ,

Marketing, like ecology, is a complex ecosystem of reciprocal relationships thriving in a network of mutuality. Parts grow, interdependence begins and symbiotic relationships form. It adapts to each new season. Mutual Reinforcement in a Marketing Ecosystem On the organizational or … Continue reading

Posted in: ,

Ranked as one of the best B2B marketing agencies, we are frequently asked to share our thoughts about emerging marketing trends. We see three main forces impacting the B2B environment: First, Gen-Zers are entering the job market. In the past … Continue reading

Posted in: ,

As one of the top higher education marketing agencies, we are frequently asked to share our thoughts on emerging trends in this space. Here is what we are seeing. The past two years have seen a historic decline of more … Continue reading

Posted in: ,

Great marketers are a rare breed. They are shapeshifters who play ten crucial roles and gracefully switch between them: S T R A T E G I S T As strategic thinkers, they imagine new possibilities, combinations and offerings that don’t … Continue reading

Posted in:

The stakes are high when higher education institutions launch new academic programs. According to Burning Glass, a market research firm, the estimated cost of sustaining a new program over a four-year period is around $2M and only a third of … Continue reading

Posted in:

I recently came across an article from Clayton Christensen, Harvard Business School professor, discussing the success and failure rates for new products. He shared that about 30,000 new products are introduced every year, and a whopping 95% fail.  This made me … Continue reading

Posted in: ,