Ideas, insights and inspirations.

Achieving Google page 1 rankings is the road to prosperity for brands. Since 90% of the users never go beyond page 1 of Google search results, and Google now commands close to 90% of global searches, getting on page 1 … Continue reading

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Great marketing campaigns are powered by a brand-inspired strategy followed by the creation of high-fidelity content. The attention-grabbing content is presented to right-fit prospects using micro-targeting by placing it in the right channels at the right time. Campaign teams measure … Continue reading

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Not a week goes by that we don’t see the news of a college closing, merging or downsizing. Unfavorable demographics and remote locations are purported to be the primary reasons for their troubles. We disagree. Having served numerous colleges over … Continue reading

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I have read dozens of reports on Gen-Z (born between 1996 and 2010) including those from Pew, HubSpot, SHRM, and other credible sources. But watching my own three teens and dozens of their friends has given me a nuanced understanding … Continue reading

If the 20th century was the century of specialization, then the 21st century is becoming the century of integrative thinking. In the twentieth century, colleges and universities offered choices of majoring in professional, STEM or liberal arts disciplines. In the … Continue reading

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Although the future of work has become increasingly technical and vocational, the future of innovation and leadership remains solidly in the hands of people who majored or minored in liberal arts and humanities. There is a good reason for this … Continue reading

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The primary goal of digital content marketing is to earn attention and grow brand reputation by providing valuable content – that informs, persuades, engages and delights prospects and customers. However, delivering on this goal has turned into an all-out arms … Continue reading

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The path to global marketing success is fraught with peril. There are hundreds of potential pitfalls…and a few right paths. The Internet has lowered the cost of entering new global markets. However, unlocking global demand requires a new global mindset, … Continue reading

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Alumni giving rates have dropped by more than 50% in the last twenty years, while mega-gifts continue to expand. These trends begin to make sense when you see the chart below of some recent societal changes. These micro-trends are reducing … Continue reading

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Thought leaders are created through persistent leaning into critical issues with a distinct point of view and expertise. Here are our guidelines for positioning yourself as a thought leader using blogging and social media: Goals Build reputation of your institution … Continue reading