Ideas, insights and inspirations.

Changing the name of your college or university can stretch 5-10 years. Name change isn’t the answer to declining enrollments, but it could signal a new strategic direction, or an expansion of the audiences you serve, or a clarification of … Continue reading

What’s the difference between a college with a surplus of applications and one with an unacceptably high acceptance rate? Sometimes, it’s curiosity and nerve. Adversity — brought on by geographic isolation, shifting demographics, living in the shadows of giants, deep-pocketed … Continue reading

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Over the last 25 years, Elliance has developed .edu websites using proprietary, open-source and commercial grade content management systems (CMS). As one of the few technology agnostic agencies, we try and support the prior investments of our clients. However, for … Continue reading

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The Covid pandemic has changed the landscape of enrollment management. Counselors aren’t able to travel to schools and meet prospective applicants face to face. Many students aren’t visiting colleges and aren’t able to take SAT and ACT tests. So how … Continue reading

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Google page 1 is destiny. 90% of users never go beyond page 1 of Google results. Organic rankings (i.e. the 10 natural search results) are trusted more, and convert three-folds better than paid ads. Here are a 10-step plan for … Continue reading

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In times of the coronavirus, higher education marketers can easily get distracted and lose sight of the fundamentals. Included here are 25 timeless higher education marketing strategies that have generated proven growth in enrollment, endowment and reputation for colleges and … Continue reading

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As higher education departs the shores of government sponsorship and enters the era of academic capitalism (which unites the scientific search for truth with economic maximization of profits) improving the reputation of a college/university becomes mission-critical. However, becoming known as … Continue reading

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Colleges and universities can take the following SEO steps to grow their undergraduate, graduate, and online enrollment. 1. Make your website responsive, secure and fast Google rewards responsive websites – the ones that auto-adjust gracefully on smartphones, tablets or desktops. … Continue reading

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Colleges and college admissions teams have their hands more than full managing current and prospective students through the unprecedented coronavirus pandemic. Here is a 10-point plan to help you meet next year’s numbers:     A 10-Point Response Plan for … Continue reading

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The best higher education marketing agencies are being invited by their college and university clients to solve a spectrum of challenges – from the very routine to the most sophisticated ones. Over the last 25 years, in serving over 100 … Continue reading

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