Interestingly, senior decision makers look at eMarketing ROI based on their roles. CEOs tend to focus on downstream metrics such as aggregate ROI i.e. if we invested $x into an eMarketing program, what revenue, $y, did we get from it. How many fold is $y of $x. On the other hand, Marketing Directors tend to […]
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I just finished Numerati by Stephen Baker. Enjoyed the book with chapters on how Numerati are watching, monitoring, and modeling people as workers, shoppers, voters, bloggers, terrorists, patients, and lovers. Not much here if you are interested in B2B space, but I met two people recently who I would classify as B2B Numerati. The first […]
Unlike in personal life, in business, familiarity breeds trust. The art of marketing is for your prospects and customers to find your brand at all relevant touch points: in search results, on review sites, on analyst reports, in industry forums, in discussion groups, in blog conversations, in slideshares, on twitter, and other social media sites. […]
In this day and age of the algorithms, everyone including me is gaga over algorithms. However, algorithms have limits, especially in matters of inalienable rights such as healthcare, education, liberty and justice. For instance, if algorithms are applied to increase healthcare insurance costs for select individuals/organizations based on sex, age, past use of health benefits, […]
If you don’t know the answer to this simple question, you might as well postpone the web redesign project. Answers could range from increased sales of key product lines, growth of right-fit clients, expand geographic reach, define a distinctive position, align with new business strategy, relaunch the brand, to widen the sales funnel. If you […]
The Website is not your #1 lead source or sales source The website doesn’t exude your passion, craftmanship, and thought-leadership Words are used but they are not weaved into compelling stories There is more telling and less showing The website frustrates prospects who can’t find what they want within 3-5 seconds It’s unclear to a […]
Purely aside from the fact that I love this concept, the question raised is increasingly important, and increasingly broad. It used to be that you were the sum of what the people in your sphere of experience knew of you. And while that hasn’t essentially changed, the sphere has expanded, and now what people know […]
What happens when the economy goes south? Well, the obvious stuff — as consumers and as businesses we buy less, postpone major purchases, waste less, and try to develop a sense of financial aikido to defend ourselves from an unforgiving market. One of the things we get really good at is stretching dollars by keeping […]
Well, “nag” is a strong word, but here’s an interesting site that will keep you electronically engaged. A friend of mine pointed me to I Want Sandy (www.iwantsandy.com), a web assistant . Sandy is very nice, for a figment of my digital imagination, and sends timely, pleasant reminders to my email inbox and/or my mobile […]