Purely aside from the fact that I love this concept, the question raised is increasingly important, and increasingly broad. It used to be that you were the sum of what the people in your sphere of experience knew of you. And while that hasn’t essentially changed, the sphere has expanded, and now what people know […]
What happens when the economy goes south? Well, the obvious stuff — as consumers and as businesses we buy less, postpone major purchases, waste less, and try to develop a sense of financial aikido to defend ourselves from an unforgiving market. One of the things we get really good at is stretching dollars by keeping […]
Well, “nag” is a strong word, but here’s an interesting site that will keep you electronically engaged. A friend of mine pointed me to I Want Sandy (www.iwantsandy.com), a web assistant . Sandy is very nice, for a figment of my digital imagination, and sends timely, pleasant reminders to my email inbox and/or my mobile […]
An eMarketer newsletter late last year was headlined “CPG Starts Thinking Outside the Box,” and projected that CPG (consumer package goods) companies “will spend $920 million on all forms of Internet advertising (2007), up 33% over 2006,” with that number going to $1.81 billion by 2011. I remember many years ago when Proctor & Gamble’s […]
A million years ago (well, 1978) I was at the Museum of Modern Art in New York enjoying an exhibition put together by then-curator John Szarkowski entitled “Mirrors and Windows.” The thesis of the exhibition was that photography was either a mirror of what was around the photographer or a window into the photographer’s or […]
Back when my day job was advertising, the Holy Grail of advertising was WOM: word of mouth. If your spot or print ad could generate positive WOM (“buzz” in those days was something only insects did. By the way, this was only 8 years ago), it was golden. I just blundered across an eMarketer report […]
I recently took my 6-year-old son to the Ringling Brothers Circus and was really impressed with the focus on the customer. Buying tickets from Ticketmaster was comparatively easy (though the nanoseconds you have to actually make the purchase could be extended), and printing out your tickets ala airline e-tickets was great, but the really impressive […]
I have a Starbucks card, given to me as a thank-you by some folks at school. I don’t drink coffee (after drinking 7-8 cups a day my first year at the ad agency, I gave it up forever), but I do drink tea, Izze, and eat chocolate chip cookies and iced lemon loaf. Oh, and […]
I’ve been faculty advisor this semester for a Master’s Project that involves marketing and building brand presence on Second Life. Consider these statistics: nine million members. 1.6 million online in the past month. Three hours, average time spent each login. And our Fortune 500 client wants to be in front of them. Why? Nine million […]
We are full-on into what Joseph Pine and James Gilmore dubbed “The Experience Economy” in their 1999 book of the same name. No news to marketers, right? Well, maybe. Although Amazon comes up with 48 books in the immediate neighborhood of “experiential marketing,” and Google weighs in with 495,000 hits, do you really treat marketing […]