Unlike in personal life, in business, familiarity breeds trust. The art of marketing is for your prospects and customers to find your brand at all relevant touch points: in search results, on review sites, on analyst reports, in industry forums, in discussion groups, in blog conversations, in slideshares, on twitter, and other social media sites. Brand ubiquity creates familiarity and brand trust.
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- [fts_twitter twitter_name=elliance]