I just finished Numerati by Stephen Baker. Enjoyed the book with chapters on how Numerati are watching, monitoring, and modeling people as workers, shoppers, voters, bloggers, terrorists, patients, and lovers. Not much here if you are interested in B2B space, but I met two people recently who I would classify as B2B Numerati.
The first one works for a GE team, which monitors data streaming from worldwide turbine installations, and generates maintenance alerts and senses imminent GE engine and turbine failures.
If you think that is cool, I met another person who works for Industrial Scientific who generates maintenance alerts and senses imminent failures of gas detection sensors in mission-critical applications.
Love to hear any B2B Numerati stories and examples that you would like to share.