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Thoughts from Abu Noaman

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Listening

To find one’s voice and to have the courage to speak it is sacred. But to be heard is divine. This wisdom applies to both people and brands alike. The art of listening is a great gift of life. Cultivating it has been incredibly hard for a person like me who has been struggling and […]

Higher Education Marketing ROI – Lessons from the Field

Marketing ROI formula is easy enough. However, calculating the marketing ROI is challenging in higher education for three reasons. Read more.

12 Strategies for Improving Admissions Yield

For tuition-dependent colleges, enrolled students hold the key to their survival and prosperity. Student deposits are moments of truth for presidents and vice presidents of enrollment. Cash coffers are either replenished or not. Last minute surprises arising from unexpectedly low yields can cause a ton of angst. This is why successful colleges employ intentional strategies […]

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Brand Architecture in Higher Education

There isn’t an algorithm for defining brand architecture in higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation.

News, Views and Advocacy Magazine for Oncology Nursing Society

Read about the thinking behind the association magazine website design including strategy, design, interactive technology, and integrated advertising that is powering the news, views and advocacy engine for Oncology Nursing Society.

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Can three words liberate corporate profits?

Neuroscientists would disagree with Juliet’s famous words from William Shakespeare’s Romeo & Juliet. What’s in a name? that which we call a rose By any other name would smell as sweet Smell as sweet? yes. Perceived the same as a rose? Probably not. Brain scientists can prove with imaging techniques that different words evoke vastly […]

Can websites be engines for liberating prosperity?

Three recurring themes that our clients have shared with us after 1-2 years of their website redesign are…

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Does destiny play a role in business?

Organizations, like people, create their own destiny. Here are five forces I’ve come to understand about destiny in the lives of organizations.

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Internet of Things (IoT) is the next big thing – and it’s simple to understand.

I bet I can explain all the talk about the Internet of things (IoT) and the phrase “smarter planet” in a few short paragraphs. Thirty years ago, I co-oped at GE. Our goal was to improve the efficiency of a fluorescent lighting assembly line. We implemented a four-step process: Step 1: Install Sensors: we installed 200 […]

Possibly the most intelligent online university magazine on the planet!

Why relaunch the online Carnegie Mellon responsive university magazine when it was relaunched just two years ago? Two reasons: big data & branding.

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  • WordPress vs. Cascade CMS: A Perspective From a Higher Ed Agency That Has Worked With Both
  • 10 AI Prompts to Shape Your Higher Ed Marketing Strategy
  • How to Grow and Increase Enrollment in STEM Schools, Colleges and Universities: Strategies, Tactics and Best Practices
  • The Art and Science of Higher Education SEO Marketing for Colleges and Universities
  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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