| Aug 29, 2025
Faculty Photoshoots to Power Higher Ed Visual Content Marketing Strategy
Faculty and professors are at the heart of a college brand. Elliance conducts photoshoots to reflect the essence of the brand using a variety of photoshoot genres. Here is a sampling.
Environmental Photos
The environmental portrait is just as it says — a photo that represents the subject in their natural environment. Whether it is in their work location, personal home, or a location that is representative of the narrative, the choice to shoot an environmental portrait over a formal portrait shot in a studio adds another layer of credibility and truth to their story. Also, the familiar space is more comfortable for the subject.
Editorial/Profile Photos
These are styled, magazine-like images (creative lighting, more personality) commonly used in alumni magazines or news features about faculty research.
Teaching Photos
Professors in action.
Tips & Guidelines
- Understand the faces behind the story.
- Plan the photoshoot and then some more.
- Rely on the content to provide the location for the shoot.
- Know your subject.
- Visit the site prior to the shoot.
- Be nimble and have alternate plans.
- Hire a qualified seasoned photographer.
We recommend photoshoots to every client. We urge them to give photoshoots time, budget and respect. We advise them to cultivate the habit of completing a few iconic photoshoots every year. After all, colleges and universities, like retailers, are in the image and perception management business.
Learn more about our higher education marketing services.and consider partnering with us for your next photoshoot.