Ideas, musings and inspirations.

With people relying on mobile more than ever – over half of the trillions of Google searches happen on mobile – Google recently announced changes to favor the mobile experience. Google is calling this the biggest change since AdWords launched … Continue reading

Posted in:

Design for mobile first? No way. I was in denial. People couldn’t possibly enjoy trolling the Internet more on their smartphones than through their computers. Or could they? I thought about my own habits. Wake up. Check Facebook. Go about … Continue reading

Posted in: , ,

Recently, we launched a landing page for Bryant University. This site asked the question “Why Bryant University?” and was completed in a tight two week turn around. Seemed like a walk in the park. It was anything but that. Thanks … Continue reading

Posted in:

Gift development officers and nonprofit fundraisers are masters of being responsive to donors. However, there’s a new type of responsive philanthropy that you might not be thinking about — responsive website design (RWD). Don’t worry. We’re not going to get … Continue reading

Posted in:

This is part 1 of my 3 part blog post about the best solution to your .edu website. Please stay tuned for the following posts. Now that nearly a quarter of web traffic is coming from mobile devices*, we’ve come … Continue reading

Posted in: , ,

Here at Elliance, we practice what we preach — sending responsive emails just as we encourage our clients to do. Our upcoming newsletter will be our first. (If you don’t currently receive the newsletter and want to check out the … Continue reading

Posted in:

As Responsive Design has matured to a position of dominance in the web design and development world, so have our heads been filled with anecdotal evidence (i.e., non-evidence) about the ROI of Responsive Web Design. (Just for fun, I propose … Continue reading

I just returned from a vacation where I was reminded that my mobile apps are only as good as my cell provider’s data coverage. Before heading out on vacation, I downloaded a very popular trails app because it had great … Continue reading

Posted in: ,

This morning I was reading a post on the Travel 2.0 Blog that hit home. Troy Thompson wrote: “Recently, I was asked to critique changes to an advertising campaign from a well-known tourism destination. While the creative was fine…amazingly not … Continue reading

Photo courtesy of Google. I recently attended Google’s 3rd annual Think Education marketing summit in their New York City office.  Google’s offices are packed with color and excitement, and yes, they really do have chefs who cook every day for … Continue reading

Posted in: , , , ,