Instagram
[fts_instagram instagram_id=256737344 super_gallery=yes image_size=100px icon_size=50px space_between_photos=1px hide_date_likes_comments=yes center_container=yes image_stack_animation=yes type=user]
Twitter
[fts_twitter twitter_name=elliance]
Photo courtesy of Google. I recently attended Google’s 3rd annual Think Education marketing summit in their New York City office. Google’s offices are packed with color and excitement, and yes, they really do have chefs who cook every day for … Continue reading
Posted in: Higher Education SEO, mobile, Search Marketing, Social Media
Leave a comment
Luke Wroblewski’s most recent Data Monday post compiled astounding iPad stats. In two years, Apple has sold 67 million iPads, and is by far the leading tablet device. So leading, in fact, that its closest sales competitor is itself—the number 2 … Continue reading
Trickier than it sounds! Some pictures are worth far more than a thousand words.
Posted in: mobile-friendly website
In typically self-effacing manner, Ethan Marcotte deflected the gobs of praise and gratitude being offered to him today, on the two-year-anniversary of his seminal A List Apart article in which he first described what’s come to be known as Responsive Web … Continue reading
Posted in: responsive design
A few weeks ago, I wrote about the need for judicious consideration of whether to embark on an app-building journey or build a mobile-friendly website. A couple of days later, Buzz Andersen at Tumblr said something in an interview that … Continue reading
Posted in: digital communication, mobile, user experience, ux
Best practices for linking to your mobile site from your full site, and from your full desktop site to your mobile website.
Once upon a time, a project (the making of, let’s call it, “The Product”) would go like this: Having finished discovery, the project lead, an information architect, and a content strategist would articulate the site’s purpose, structure, content strategy, and … Continue reading
In my last post, I talked about how to use analytics to research your mobile website visitors so that you can make an informed decision about your future mobile projects. This time, we’ll look at how surveys and interviews can … Continue reading
Posted in: Marketing Strategy, mobile, user experience
By now, you’ve realized you need a mobile presence. Or maybe you already have one, or are trying to figure out whether it’s really working for you. Is it time for phase two? Your current state aside, chances are you’ve … Continue reading
Posted in: Analytics and Metrics, mobile, user experience
It’s a scene as familiar as your drive to work. The conversation is marked mainly by questions. A 17-y.o. high school senior and his parents discuss college as they clear the family dinner table. What are his options? Why isn’t … Continue reading
Posted in: mobile, user experience