With Thanksgiving just behind us, like many nonprofits, colleges and universities, you’re probably getting ready to publish the annual “year-end giving” information on your website or send out an email appeal to prospective donors. If so, that’s great. If not… you’re missing a huge opportunity. Consider the following statistics: “The average person makes 24% of […]
Gift development officers and nonprofit fundraisers are masters of being responsive to donors. However, there’s a new type of responsive philanthropy that you might not be thinking about — responsive website design (RWD). Don’t worry. We’re not going to get technical here. What most nonprofit fundraisers recognize is the significant migration to mobile (smartphones, tablets, […]
Experienced non profit fundraisers will tell you there are many steps in planning a successful philanthropy campaign. For a large comprehensive or capital campaign, one of the more critical phases is the development of the case statement. The case statement plays a key role in articulating the rationale for fundraising and energizing gift officers and […]
I love ROI. You can probably tell from my Twitter handle: @LuvROI. Yet, we marketers don’t often push our metrics far enough to effectively measure ROI. I’m not talking about impressions, frequency, clicks and other traditional campaign measurements. Not at all. Rather, we should view marketing outcomes through the same revenue-focused lens used by senior […]