Ideas, musings and inspirations.

Visitors to a website can come multiple times using any combination of direct, online search, ads, emails, etc. as sources before they convert. In previous versions of Google Analytics reports only the last touch point for a conversion was reported … Continue reading

We are very honored to launch the first inbound marketing resource for higher education marketers and enrollment marketing teams. It’s free and comprehensive. As the old era of traditional college search comes to an end, inbound marketing heralds the new … Continue reading

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With the holiday season in full swing and 2014 right around the corner, many of our clients and prospective clients are thinking about enrollment for the coming fall. Although your incoming students for 2014 may (and should!) be a top … Continue reading

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Unfortunately for higher education marketers, there is only so much program-specific information a University can espouse before its branding message becomes just another noisy, unrecognizable foghorn on the mist-cloaked, higher-ed seas. To differentiate your school’s programs, brand and message, consider … Continue reading

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An Inbound Marketing Plan is similar to a marketing plan but exclusively focused on achieving business goals by creating and igniting relevant, trust-building and shareable content. It answers fundamental questions like “who, what, why, where, when” for the inbound initiatives … Continue reading

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Pendulum is swinging away from paid marketing towards inbound marketing. Elliance, a firm believer in the power of AND-thinking and not EITHER-OR-thinking, recommends that marketers embrace both. In fact, we see the relationship between inbound marketing and paid marketing as … Continue reading

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Here is how you might want to organize your team to achieve success with your inbound marketing campaign: 1. Strategist: A domain expert who carries the torch of the client perspective. 2. SEO Marketer: Ensuring that all fresh content is … Continue reading

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Over the past few months, I’ve heard from a growing number of prospective clients interested in inbound marketing in higher education. They may not call it inbound marketing — maybe they’re asking for help with blog posts or website content … Continue reading

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Traditional outbound marketing relies heavily on interrupting prospective customers with advertising, direct mail, etc. Inbound marketing takes a much different approach: earning attention and trust by providing valuable content and embracing personal interaction. Inbound marketers help clients “get found” via … Continue reading

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