SEO or “search engine optimization” is a set of techniques higher education marketers deploy to improve their institution’s natural or organic website rankings on Google, Bing and other international search engines. 30 years of experience and research have shown us that Google page rankings are more trusted, command the lion share of clicks, generate more […]
Search engine optimization (SEO) is the most effective college enrollment marketing strategy. SEO is a set of techniques college marketers employ to secure page one rankings on Google, Bing, and other search engines. College marketers achieve coveted page one rankings for their programs and schools by selecting the right keywords and creating content that incorporates […]
High-performance search engine optimization (SEO) is the greatest equalizer amongst higher education marketing tactics. Using smarts, underdogs become wonder dogs and Davids defeat Goliaths. All our college and university clients have ambitions for increasing and growing their undergraduate, graduate, adult, online and international students. Following are a sampling of seven success stories of our SEO […]
In the past 30 years, Elliance has deployed SEO strategies for more than 100 colleges, universities and higher education institutions in service of growing their enrollment, endowment and reputation. Why have we insisted on recommending SEO to our higher education marketing clients? For two reasons. First, because Google/Bing page 1 is destiny. Trusted page one […]
As a top SEO agency for colleges, universities and higher education institutions, we begin their SEO journey by conducting a 12-point SEO audit to assess their websites.
This SEO basics guide was written to help under-resourced, small to medium colleges, universities and higher education institutions who can’t compete in the marketing arms race and yet need to out-wit and out-smart the deep-pocketed Goliaths.
Colleges and universities can deploy these 9 Higher education SEO agency strategies to grow undergraduate, graduate, online, adult and international enrollment.
Google page 1 is destiny. 90% of users never go beyond page 1. Organic rankings are trusted more, and convert 3X better than paid ads. 10-Step SEO plan for colleges, universities and higher education institutions to secure coveted Google page 1 rankings.
Colleges and universities can take the following 8 SEO steps to grow their undergraduate, graduate, and online enrollment.
Top performing higher education SEO agencies help their clients realize that fortune smiles on colleges and universities that pursue and achieve top organic rankings. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines.