You know how to blog and to use Twitter and Facebook to connect with customers. But do you know how to create the content that attracts and retains them? According to Joe Pulizzi, author of “Epic Content Marketing” and founder of the Content Marketing Institute: “Content marketing is the marketing and business process for creating and […]
Unfortunately for higher education marketers, there is only so much program-specific information a University can espouse before its branding message becomes just another noisy, unrecognizable foghorn on the mist-cloaked, higher-ed seas. To differentiate your school’s programs, brand and message, consider marketing sideways. “Use a peripheral but more human and interesting component of your brand to […]
Mr. Gilka, Director of Photography at National Geographic, recently passed away. He was adored, feared and respected – all at the same time. Two quotes from his Remembrance in the latest issue of National Geographic Magazine stood out. “He pinpointed talent like a heat-seeking missile, assembling a team that would bring the excitement, immediacy and […]
A regular regimen of quality photography is one of the most powerful, influential, and simplest things a school can do to invest in the long-term health of its brand. Overstated? I don’t think so. A couple weeks ago, my colleague Kate Tomlinson wrote about a photo shoot we recently completed for a client and what […]