As a leading higher education marketing agency, we’re often asked by colleges and universities to perform comprehensive marketing audits. The reasons vary: a demographic cliff, changing student expectations, declining visibility, or simply the need to attract more of the right-fit students the institution values most. We recommend that higher education institutions align every touchpoint around […]
Your organization may be competing against itself in Google and AI search. Your website, blog, magazine and news shouldn’t all compete for the same searches. Each should have a job to do. We call this Search Ownership Architecture: deliberately assigning important search terms to the part of your digital ecosystem best equipped to own them. […]
As a leading Paid Advertising Agency for colleges, universities and higher education institutions, we are frequently asked to share our best practices. This is part of a series of posts to explain how Paid Advertising audit can serve their interests. Paid Google Audit Detailed analysis of Paid Google Advertising strategy and tactics including: account structure […]
A college brand will rise or fall based on its ability to curate and sustain great content. Other things matter, but nothing matters like content. Great content will galvanize prospects, faculty, staff, alumni, donors and partners to take action. Great content will grow enrollment, endowment and reputation. Great content will liberate prosperity by tapping unrealized […]
As a leading social media agency for colleges, universities and higher education institutions, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a higher education brand’s primary social […]
Today, more than any other marketing touch point, a website is the digital soul of an institution. All roads lead to it. It is where prospective students and families evaluate programs, researchers and partners explore collaboration, alumni reconnect, donors learn about impact and many audiences take the next step. As a leading website design agency for colleges and […]
As a top SEO agency for colleges, universities and higher education institutions, we begin their SEO journey by conducting a 12-point SEO audit to assess their websites.