Ever since tools like ChatGPT, Perplexity, Claude, and Google AI Overviews came onto the scene, the search landscape has fundamentally changed. Today’s prospective students and parents aren’t just clicking through traditional “blue link” search results anymore; they’re asking questions and getting instant, synthesized answers right on the page. The scale of this shift is hard […]
Generative Engine Optimization (GEO) is a optimization framework for improving web content visibility in AI-powered search engines, also known as generative engines (GEs). Examples of generative engines include: ChatGPT, Perplexity AI, Google AI Search, Gemini, and Copilot. GEO builds upon Search Engine Optimization (SEO) best practices which are a set of well-known techniques industrial marketers use to improve their […]
Back in November 2023, Aggarwal, Murahari, Rajpurohit, Kalyan, Narasimhan, and Deshpande from Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi and published a paper titled “GEO: Generative Engine Optimization”. This blog post is partly inspired by their findings and partly by Elliance experience and observations. Generative Engine Optimization (GEO) is a optimization framework […]