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Tag: Content Strategy

Higher Education Visual Content Marketing Strategy Fuel: Graduate Programs Photoshoots

As a data-driven computer scientist, I only became a believer in the power of great photos over a lifetime of experiences. I witnessed photoshoots change the destiny of graduate programs. I watched photoshoots liberate enrollment growth for graduate programs that despite being ranked on Google position one, were merely limping along. I witnessed unlocking of […]

Manufacturing Content Marketing Strategy for Industrial Companies: 101 Basics Guide

Great content is the lifeblood of successful industrial brands. Most advanced manufacturers are reluctant to produce useful content with a swagger, but the few who do don’t understand the steps to make it “productive” in service of realizing broader strategic demand generation and reputation building goals. A small manufacturing giant recently asked us to share […]

Higher Education Content Marketing Strategy for Colleges and Universities: 101 Basics Guide

Great content is the lifeblood of successful brands. Most colleges work tirelessly to produce content, but few understand the steps to make it “productive” in service of realizing broader strategic enrollment, reputation, and advancement goals. Higher Education Content Marketing Strategy is founded on eight pillars. Vision & Goals Audiences Purpose Content Ecosystem Types of Content […]

High-Fidelity Content Marketing

The primary goal of digital content marketing is to earn attention and grow brand reputation by providing valuable content – that informs, persuades, engages and delights prospects and customers. However, delivering on this goal has turned into an all-out arms race, with three distinct generations of content marketing.   First Generation: Core Content In the […]

Elliance

Migration or migraine? It’s your choice.

Anyone who has ever suffered through a migraine knows the symptoms: headache, distorted vision, irritability, dizziness, nausea, etc. Anyone who has ever gone through a website content migration has probably experienced some of these same symptoms. Whether we all like it or not, in the world of digital media content migration is a necessary evil. […]

Elliance

Letting Go of AP Style: Journalism vs. Writing for the Web

Sure, journalists make the best content marketers. We enjoy asking the hard questions, and we laugh at what you laypeople consider “tight” deadlines. But what happens when you take a J-school vet, and put her to work writing for the web? Gratitude, first of all, to no longer be working in a dying industry. But […]

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Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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