I have this love for story — the hear and the tell — the feel that comes from being submersed in a good narrative. I believe that I was born with this hunger for story, driven by a native curiosity to know and see and feel the world around me. That, paired with an unshakable […]
One of the best gifts that I ever received was a copy of the book How to Take the Fog Out of Writing by Robert Gunning. At the time, I was just two years out of college with a tendency for verbosity, $10 dollar words and copy that often well exceeded my allotted word count, […]
You know how to blog and to use Twitter and Facebook to connect with customers. But do you know how to create the content that attracts and retains them? According to Joe Pulizzi, author of “Epic Content Marketing” and founder of the Content Marketing Institute: “Content marketing is the marketing and business process for creating and […]
Unfortunately for higher education marketers, there is only so much program-specific information a University can espouse before its branding message becomes just another noisy, unrecognizable foghorn on the mist-cloaked, higher-ed seas. To differentiate your school’s programs, brand and message, consider marketing sideways. “Use a peripheral but more human and interesting component of your brand to […]